Brandwave

How popular isBalanceFrom?

In September 2026, people searched for BalanceFrom by name about 260 times worldwide, a 39.5% decrease from the previous year. These searches made up 0.08% of all global yoga mat brand searches, placing BalanceFrom eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about yoga mat brands, BalanceFrom appeared in one of the five answers.

Search and AI answers in September 2026

BalanceFrom is the eighth most searched of 8 competitors and not listed in any AI answer.

  1. LululemonShare of searches 36.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. MandukaShare of searches 29.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. LiformeShare of searches 13.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. GaiamShare of searches 10.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. BalanceFromShare of searches 0.08%Mentioned in 1 of 5 AI answersPlace in AI recommendations –

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Top yoga mat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BalanceFrom was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Manduka1st
  2. Lululemon2nd
  3. JadeYoga3rd
  4. Gaiam4th
  5. Liforme5th
  6. Adidas–
  7. Nike–
  8. BalanceFrom–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Manduka4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lululemon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gaiam3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • JadeYoga3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Liforme2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BalanceFrom1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adidas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nike0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about yoga mat brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which yoga mat brands compete with BalanceFrom?

BalanceFrom against yoga mat brands worldwide, by month

Share of searches by month for Lululemon, Manduka, Liforme, Gaiam, JadeYoga, Adidas, Nike, BalanceFrom. The figures are in the table below the chart.

View monthly share of searches table
MonthLululemonMandukaLiformeGaiamJadeYogaAdidasNikeBalanceFrom
Oct 202536.3%29.6%13.2%10.9%4.8%2.3%2.7%0.23%
Nov 202537.8%30.8%13.8%9.2%4.1%1.9%2.4%0.03%
Dec 202543%23.4%10.5%15.7%3.8%1.8%1.8%0.02%
Jan 202635.5%23.6%8.6%23.8%3.9%2.2%2.3%0.1%
Feb 202635%23.3%10.4%23.6%3.8%1.8%2.2%0.02%
Mar 202632.4%26.4%11.8%21.9%3.5%2%2%0.03%
Apr 202629.4%24%10.7%27.2%3.9%2.2%2.2%0.28%
May 202631.7%31.6%11.5%16.4%4.2%2.4%2%0.25%
Jun 202632.7%32.6%11.9%14.6%3.5%2.4%2.1%0.06%
Jul 202633.6%33.5%12.2%12.3%3.6%2.5%2.1%0.12%
Aug 202633.3%33.2%12.1%12.2%4.4%2.5%2.1%0.07%
Sep 202636.4%29.6%13.2%10.9%4.8%2.7%2.3%0.08%

  1. 1.Lululemon

    36.4%

    Held 1st. 40.6K estimated branded searches, -0.07% vs prior month. Share +3 points.

  2. 2.Manduka

    29.6%

    Held 2nd. 33.1K estimated branded searches, -18.3% vs prior month. Share -3.6 points.

  3. 3.Liforme

    13.2%

    Moved from 4th to 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +1.1 points.

  4. 4.Gaiam

    10.9%

    Moved from 3rd to 4th. 12.2K estimated branded searches, -18.2% vs prior month. Share -1.3 points.

  5. 5.JadeYoga

    4.8%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Adidas

    2.7%

    Held 6th. 3K estimated branded searches, -2.3% vs prior month. Share +0.2 points.

  7. 7.Nike

    2.3%

    Held 7th. 2.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.BalanceFrom

    0.08%

    Held 8th. 90 estimated branded searches, 0% vs prior month. Share 0 points.

BalanceFrom, Lululemon and 3 other brands sell other things too, so only their searches that name this product count here, like “balancefrom yoga mat”.

Compare popularity between BalanceFrom and its closest rivals

Every comparison with BalanceFrom

7 comparisons

How has branded search demand for BalanceFrom changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for BalanceFrom worldwide fell from 430 to 260.
  • Across the 12 months ending September 2026, BalanceFrom’s share of searches among yoga mat brands worldwide held steady, from 0.23% to 0.08%.

How did search popularity change for yoga mat brands worldwide in September 2026?

6 changes

  1. In September 2026, Liforme overtook Gaiam to rank 3rd among yoga mat brands worldwide, with 13.2% of the searches.

  2. In September 2026, Lululemon gained share of searches among yoga mat brands worldwide, from 33.3% to 36.4%.

  3. In September 2026, Manduka lost share of searches among yoga mat brands worldwide, from 33.2% to 29.6%.

  4. In September 2026, Gaiam lost share of searches among yoga mat brands worldwide, from 12.2% to 10.9%.

  5. JadeYoga’s share of searches among yoga mat brands worldwide has gained ground for 3 months in a row, from 3.5% to 4.8% in September 2026.

  6. Estimated monthly branded searches for Adidas worldwide rose 19.7% over 12 measured months, from 2.5K to 3K in September 2026.

How are BalanceFrom’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using BalanceFrom’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • balance from
  • balancefrom yoga mat

Do you work for BalanceFrom? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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