Brandwave

BalanceFrom vs JadeYoga:Which is more popular?

In September 2026, JadeYoga had more branded searches than BalanceFrom among yoga mat brands worldwide. JadeYoga had about 5,400 branded searches, while BalanceFrom had 90. JadeYoga made up 4.8% of all yoga mat brand searches we track, and BalanceFrom accounted for 0.08%. When we asked ChatGPT and Google AI Overviews about yoga mat brands, JadeYoga appeared in three of the five answers and BalanceFrom in one. JadeYoga was mentioned before BalanceFrom in every answer that named either.

Among yoga mat brands worldwide in September 2026

Who do people search for more?

JadeYoga, about 60 searches for every 1 for BalanceFrom

JadeYoga 5.4K searchesBalanceFrom 90 searches

Who does AI mention more?

JadeYoga, mentioned in 3 of 5 answers, BalanceFrom in 1

JadeYoga in 3 of 5BalanceFrom in 1 of 5

Who does AI recommend more?

JadeYoga, named ahead of BalanceFrom in 3 of 3 answers

JadeYoga first in 3BalanceFrom never first

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Top yoga mat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, JadeYoga was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. BalanceFrom was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. JadeYoga was listed before BalanceFrom in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Manduka1st
  2. Lululemon2nd
  3. JadeYoga3rd
  4. Gaiam4th
  5. Liforme5th
  6. Adidas–
  7. Nike–
  8. BalanceFrom–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Manduka4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lululemon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gaiam3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • JadeYoga3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Liforme2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BalanceFrom1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adidas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nike0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about yoga mat brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is BalanceFrom or JadeYoga more popular in search?

This chart shows how often people search Google for BalanceFrom and JadeYoga by name. Each line represents a brand's share of searches for all eight yoga mat brands we track, month by month, from English-language searches worldwide.

BalanceFrom and JadeYoga among yoga mat brands worldwide, by month

Share of searches by month for JadeYoga, BalanceFrom. The figures are in the table below the chart.

View monthly share of searches table
MonthLululemonMandukaLiformeGaiamJadeYogaAdidasNikeBalanceFrom
Oct 202536.3%29.6%13.2%10.9%4.8%2.3%2.7%0.23%
Nov 202537.8%30.8%13.8%9.2%4.1%1.9%2.4%0.03%
Dec 202543%23.4%10.5%15.7%3.8%1.8%1.8%0.02%
Jan 202635.5%23.6%8.6%23.8%3.9%2.2%2.3%0.1%
Feb 202635%23.3%10.4%23.6%3.8%1.8%2.2%0.02%
Mar 202632.4%26.4%11.8%21.9%3.5%2%2%0.03%
Apr 202629.4%24%10.7%27.2%3.9%2.2%2.2%0.28%
May 202631.7%31.6%11.5%16.4%4.2%2.4%2%0.25%
Jun 202632.7%32.6%11.9%14.6%3.5%2.4%2.1%0.06%
Jul 202633.6%33.5%12.2%12.3%3.6%2.5%2.1%0.12%
Aug 202633.3%33.2%12.1%12.2%4.4%2.5%2.1%0.07%
Sep 202636.4%29.6%13.2%10.9%4.8%2.7%2.3%0.08%

BalanceFrom sells other things too, so only its searches that name this product count here, like “balancefrom yoga mat”.

How has the BalanceFrom and JadeYoga comparison changed over the last 12 months?

3 findings
  • JadeYoga was ahead of BalanceFrom in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BalanceFrom’s share of searches among yoga mat brands worldwide moved from 0.23% to 0.08%, and its estimated monthly branded searches moved from 260 to 90.
  • Across the 12 months ending September 2026, JadeYoga’s share of searches among yoga mat brands worldwide held steady at 4.8%, and its estimated monthly branded searches held steady at 5.4K.

How did search popularity change for yoga mat brands worldwide in September 2026?

2 changes

  1. JadeYoga’s share of searches among yoga mat brands worldwide has gained ground for 3 months in a row, from 3.5% to 4.8% in September 2026.

  2. Estimated monthly branded searches for BalanceFrom worldwide fell 65.4% over 12 measured months, from 260 to 90 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using BalanceFrom’s and JadeYoga’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BalanceFrom

1 branded search term

  • balancefrom yoga mat

JadeYoga

1 branded search term

  • jadeyoga

How the Brand Demand Index is measured

Other head-to-heads among yoga mat brands

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