Brandwave

How popular isGaiam in search?

In August 2026, there were an estimated 18.1K branded searches for Gaiam worldwide which is up 22.3% over the last 11 months. Gaiam holds 0.16% estimated Share of Search among yoga mat brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Lululemon99.3%
  2. Manduka0.36%
  3. Gaiam0.16%
  4. Liforme0.13%
  5. JadeYoga0.05%
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Which yoga mat brands compete with Gaiam?

Gaiam against yoga mat brands worldwide, by month

Share of Search by month for Lululemon, Gaiam. The figures are in the table below the chart.

View monthly share of search table
MonthLululemonMandukaGaiamLiformeJadeYoga
Oct 202599.5%0.24%0.11%0.11%0.04%
Nov 202599.5%0.24%0.09%0.11%0.03%
Dec 202599.6%0.2%0.09%0.09%0.03%
Jan 202699.4%0.3%0.13%0.11%0.05%
Feb 202699.4%0.3%0.13%0.13%0.05%
Mar 202699.3%0.36%0.16%0.16%0.05%
Apr 202699.4%0.3%0.16%0.13%0.05%
May 202699.3%0.36%0.16%0.13%0.05%
Jun 202699.3%0.36%0.16%0.13%0.04%
Jul 202699.3%0.36%0.16%0.13%0.04%
Aug 202699.3%0.36%0.16%0.13%0.05%
Sep 2026—————

  1. 1.Lululemon

    99.3%

    Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Manduka

    0.36%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Gaiam

    0.16%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Liforme

    0.13%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.JadeYoga

    0.05%

    Held 5th. 5.4K estimated branded searches, +22.7% vs prior month. Share 0 points.

Compare search popularity between Gaiam and its closest rivals

How has branded search demand for Gaiam changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Gaiam worldwide rose from 14.8K to 18.1K.
  • Across the 11 months ending August 2026, Gaiam’s estimated Share of Search among yoga mat brands worldwide held steady, from 0.11% to 0.16%.

How did search popularity change for yoga mat brands worldwide in August 2026?

  1. Estimated monthly branded searches for Manduka worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.

  2. Estimated monthly branded searches for Gaiam worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.

  3. Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 11 measured months, from 13.6M to 11.1M in August 2026.

Where does Gaiam compete?

Gaiam is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Exercise mats5th of 60.03%Show ranking
Yoga mat brands3rd of 50.16%Shown above
Foam roller brands4th of 52.4%Show ranking
Yoga block brands2nd of 524.3%Show ranking

How is Gaiam measured?

Brandwave collects information about searches that people make online using Gaiam’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • gaiam

Do you work for Gaiam? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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