Gaiam vs URBNFit:Which is more popular?

Name: Gaiam vs URBNFit: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Gaiam had more branded searches than URBNFit among exercise ball brands worldwide. Gaiam had about 18,100 branded searches, while URBNFit had 210. Gaiam made up 11.7% of all exercise ball brand searches we track, and URBNFit accounted for 0.14%. When we asked ChatGPT and Google AI Overviews about exercise ball brands, Gaiam appeared in three of the five answers and URBNFit in two. Gaiam and URBNFit were each mentioned first in two of the four answers.

Among exercise ball brands worldwide in September 2026

Who do people search for more?

Gaiam, about 86 searches for every 1 for URBNFit

Gaiam 18.1K searchesURBNFit 210 searches

Who does AI mention more?

Gaiam, mentioned in 3 of 5 answers, URBNFit in 2

Gaiam in 3 of 5URBNFit in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Gaiam first in 2URBNFit first in 2

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Top exercise ball brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gaiam was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. URBNFit was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Gaiam and URBNFit were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Theraband	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Trideer	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Gaiam	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
URBNFit	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Bosu	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Theraband4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Trideer4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gaiam3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
URBNFit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about exercise ball brands

5 answers

Asked ChatGPT
“Which exercise ball brand should I buy?”
1. 1Trideer
2. 2Theraband
3. 3URBNFit
Asked ChatGPT
“What are the best exercise ball brands?”
1. 1Theraband
2. 2URBNFit
3. 3Trideer
4. 4Gaiam
Asked ChatGPT
“What's the best exercise ball brand for home workouts?”
1. 1Theraband
2. 2Trideer
3. 3Gaiam
Searched Google, AI Overview
“best exercise ball”
1. 1Theraband
2. 2Trideer
3. 3Gaiam
Searched Google, AI Overview
“exercise ball for home”

Not named in any answer:

Bosu

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Gaiam or URBNFit more popular in search?

This chart shows how often people search Google for Gaiam and URBNFit by name. Each line represents a brand's share of searches for all five exercise ball brands we track, month by month, from English-language searches worldwide.

Gaiam and URBNFit among exercise ball brands worldwide, by month

Month	Theraband	Gaiam	Trideer	Bosu	URBNFit
Oct 2025	87.1%	11.7%	0.7%	0.25%	0.21%
Nov 2025	84.8%	14%	0.68%	0.3%	0.25%
Dec 2025	84.7%	13.9%	0.77%	0.3%	0.25%
Jan 2026	86.9%	11.6%	0.84%	0.38%	0.25%
Feb 2026	87%	11.7%	0.7%	0.38%	0.21%
Mar 2026	87.2%	11.7%	0.65%	0.38%	0.14%
Apr 2026	84.9%	14%	0.68%	0.3%	0.16%
May 2026	84.8%	13.9%	0.77%	0.37%	0.16%
Jun 2026	84.9%	14%	0.68%	0.3%	0.2%
Jul 2026	84.8%	13.9%	0.68%	0.45%	0.16%
Aug 2026	87.3%	11.7%	0.57%	0.25%	0.14%
Sep 2026	87.3%	11.7%	0.57%	0.25%	0.14%

How has the Gaiam and URBNFit comparison changed over the last 12 months?

3 findings

Gaiam was ahead of URBNFit in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Gaiam’s share of searches among exercise ball brands worldwide held steady at 11.7%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
Across the 12 months ending September 2026, URBNFit’s share of searches among exercise ball brands worldwide moved from 0.21% to 0.14%, and its estimated monthly branded searches moved from 260 to 210.

How did search popularity change for exercise ball brands worldwide in September 2026?

2 changes

Estimated monthly branded searches for Gaiam worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.
Estimated monthly branded searches for URBNFit worldwide fell 19.2% over 12 measured months, from 260 to 210 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Gaiam’s and URBNFit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.