Brandwave

How popular isGaiam in search?

In August 2026, there were an estimated 18.1K branded searches for Gaiam worldwide which is up 22.3% over the last 11 months. Gaiam holds 0.03% estimated Share of Search among exercise mats worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Adidas39.3%
  2. Nike39.3%
  3. Lululemon21.4%
  4. Manduka0.08%
  5. Gaiam0.03%
  6. BalanceFrom<0.01%
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Where does Gaiam compete?

Gaiam is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Exercise mats5th of 60.03%Shown below
Yoga mat brands3rd of 50.16%Show ranking
Foam roller brands4th of 52.4%Show ranking
Yoga block brands2nd of 524.3%Show ranking

Which exercise mats compete with Gaiam?

Gaiam against exercise mats worldwide, by month

Share of Search by month for Adidas, Nike, Lululemon, Gaiam. The figures are in the table below the chart.

View monthly share of search table
MonthAdidasNikeLululemonMandukaGaiamBalanceFrom
Oct 202532.8%40.3%26.9%0.07%0.03%<0.01%
Nov 202532.9%40.1%26.9%0.07%0.02%<0.01%
Dec 202531%37.9%31%0.06%0.03%<0.01%
Jan 202630.1%45.1%24.7%0.07%0.03%<0.01%
Feb 202634.5%42.4%23.1%0.07%0.03%<0.01%
Mar 202636.1%44.1%19.7%0.07%0.03%<0.01%
Apr 202634.5%42.4%23.1%0.07%0.04%<0.01%
May 202639.3%39.3%21.4%0.08%0.03%<0.01%
Jun 202639.3%39.3%21.4%0.08%0.03%<0.01%
Jul 202639.3%39.3%21.4%0.08%0.03%<0.01%
Aug 202639.3%39.3%21.4%0.08%0.03%<0.01%
Sep 2026——————

  1. 1.Adidas

    39.3%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Nike

    39.3%

    Held 2nd. 20.4M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Lululemon

    21.4%

    Held 3rd. 11.1M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Manduka

    0.08%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Gaiam

    0.03%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.BalanceFrom

    <0.01%

    Held 6th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Gaiam and its closest rivals

How has branded search demand for Gaiam changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Gaiam worldwide rose from 14.8K to 18.1K.
  • Across the 11 months ending August 2026, Gaiam’s estimated Share of Search among exercise mats worldwide held steady at 0.03%.

How did search popularity change for exercise mats worldwide in August 2026?

  1. Estimated monthly branded searches for Adidas worldwide rose 22.9% over 11 measured months, from 16.6M to 20.4M in August 2026.

  2. Estimated monthly branded searches for Manduka worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.

  3. Estimated monthly branded searches for Gaiam worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.

  4. Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 11 measured months, from 13.6M to 11.1M in August 2026.

How is Gaiam measured?

Brandwave collects information about searches that people make online using Gaiam’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • gaiam

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How the Brand Demand Index is measured

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