Yoga block brands:Which brands are most popular in search?
In August 2026, Manduka was the most searched among yoga block brands worldwide, with an estimated 40.5K branded searches and 54.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the yoga prop brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Manduka, Gaiam, Liforme. The figures are in the table below the chart.
View monthly share of search table
| Month | Manduka | Gaiam | Liforme | Yoga Mad | Reehut |
|---|---|---|---|---|---|
| Oct 2025 | 51.5% | 23% | 23% | 2% | 0.5% |
| Nov 2025 | 54% | 19.7% | 24.2% | 1.7% | 0.35% |
| Dec 2025 | 51.8% | 23.1% | 23.1% | 1.7% | 0.33% |
| Jan 2026 | 54% | 24.1% | 19.7% | 1.7% | 0.43% |
| Feb 2026 | 51.5% | 23% | 23% | 2% | 0.4% |
| Mar 2026 | 51.8% | 23.1% | 23.1% | 1.7% | 0.33% |
| Apr 2026 | 49% | 26.8% | 21.9% | 1.9% | 0.38% |
| May 2026 | 54.3% | 24.3% | 19.8% | 1.3% | 0.28% |
| Jun 2026 | 54.3% | 24.3% | 19.8% | 1.3% | 0.28% |
| Jul 2026 | 54.3% | 24.3% | 19.9% | 1.2% | 0.35% |
| Aug 2026 | 54.3% | 24.3% | 19.8% | 1.3% | 0.28% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.3% | 40.5K | 0% | -0.1 points | |
| 2, held 2nd | 24.3% | 18.1K | 0% | 0 points | |
| 3, held 3rd | 19.8% | 14.8K | 0% | 0 points | |
| 4, held 4th | 1.3% | 1K | +13.6% | +0.2 points | |
| 5, held 5th | 0.28% | 210 | -19.2% | -0.1 points |
1.
Manduka54.3%
Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
2.Gaiam
24.3%
Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Liforme19.8%
Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
4.Yoga Mad
1.3%
Held 4th. 1K estimated branded searches, +13.6% vs prior month. Share +0.2 points.
5.Reehut
0.28%
Held 5th. 210 estimated branded searches, -19.2% vs prior month. Share -0.1 points.
Compare search popularity between leading brands
Which brand is most popular in search among yoga block brands worldwide?
5 brands
In August 2026, Manduka was the most searched among yoga block brands worldwide, with an estimated 40.5K branded searches and 54.3% estimated Share of Search within this set. Gaiam is in 2nd place, 30 percentage points behind at 24.3% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Manduka | 51.5% → 54.3% | 54.3%Jul 2026 | 49%Apr 2026 | 1st |
| Gaiam | 23% → 24.3% | 26.8%Apr 2026 | 19.7%Nov 2025 | 2nd |
| Liforme | 23% → 19.8% | 24.2%Nov 2025 | 19.7%Jan 2026 | 3rd |
| Yoga Mad | 2% → 1.3% | 2%Feb 2026 | 1.2%Jul 2026 | 4th |
| Reehut | 0.5% → 0.28% | 0.5%Oct 2025 | 0.28%May 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Manduka’s estimated Share of Search among yoga block brands worldwide increased from 51.5% to 54.3%.
- Across the 11 months ending August 2026, Gaiam’s estimated Share of Search among yoga block brands worldwide increased from 23% to 24.3%.
- Across the 11 months ending August 2026, Liforme’s estimated Share of Search among yoga block brands worldwide decreased from 23% to 19.8%.
- Across the 11 months ending August 2026, Yoga Mad’s estimated Share of Search among yoga block brands worldwide decreased from 2% to 1.3%.
- Across the 11 months ending August 2026, Manduka’s estimated Share of Search among yoga block brands worldwide peaked at 54.3% in July 2026 and was lowest at 49% in April 2026.
- Across the 11 months ending August 2026, Gaiam’s estimated Share of Search among yoga block brands worldwide peaked at 26.8% in April 2026 and was lowest at 19.7% in November 2025.
- Across the 11 months ending August 2026, Liforme’s estimated Share of Search among yoga block brands worldwide peaked at 24.2% in November 2025 and was lowest at 19.7% in January 2026.
- Across the 11 months ending August 2026, Reehut held steady: its estimated Share of Search among yoga block brands worldwide moved less than 0.5 percentage points.
How did search popularity change for yoga block brands worldwide in August 2026?
4 changes
Estimated monthly branded searches for Manduka worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.
Estimated monthly branded searches for Gaiam worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.
Estimated monthly branded searches for Reehut worldwide fell 34.4% over 11 measured months, from 320 to 210 in August 2026.
Estimated monthly branded searches for Yoga Mad worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.
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