Brandwave

How popular isGaiam in search?

In August 2026, there were an estimated 18.1K branded searches for Gaiam worldwide which is up 22.3% over the last 11 months. Gaiam holds 24.3% estimated Share of Search among yoga block brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Manduka54.3%
  2. Gaiam24.3%
  3. Liforme19.8%
  4. Yoga Mad1.3%
  5. Reehut0.28%
Gaiam website (opens in a new tab)

Follow Gaiam and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which yoga block brands compete with Gaiam?

Gaiam against yoga block brands worldwide, by month

Share of Search by month for Manduka, Gaiam, Liforme. The figures are in the table below the chart.

View monthly share of search table
MonthMandukaGaiamLiformeYoga MadReehut
Oct 202551.5%23%23%2%0.5%
Nov 202554%19.7%24.2%1.7%0.35%
Dec 202551.8%23.1%23.1%1.7%0.33%
Jan 202654%24.1%19.7%1.7%0.43%
Feb 202651.5%23%23%2%0.4%
Mar 202651.8%23.1%23.1%1.7%0.33%
Apr 202649%26.8%21.9%1.9%0.38%
May 202654.3%24.3%19.8%1.3%0.28%
Jun 202654.3%24.3%19.8%1.3%0.28%
Jul 202654.3%24.3%19.9%1.2%0.35%
Aug 202654.3%24.3%19.8%1.3%0.28%
Sep 2026—————

  1. 1.Manduka

    54.3%

    Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Gaiam

    24.3%

    Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Liforme

    19.8%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Yoga Mad

    1.3%

    Held 4th. 1K estimated branded searches, +13.6% vs prior month. Share +0.2 points.

  5. 5.Reehut

    0.28%

    Held 5th. 210 estimated branded searches, -19.2% vs prior month. Share -0.1 points.

Compare search popularity between Gaiam and its closest rivals

How has branded search demand for Gaiam changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Gaiam worldwide rose from 14.8K to 18.1K.
  • Across the 11 months ending August 2026, Gaiam’s estimated Share of Search among yoga block brands worldwide increased from 23% to 24.3%.
  • Across the 11 months ending August 2026, Gaiam’s estimated Share of Search among yoga block brands worldwide peaked at 26.8% in April 2026 and was lowest at 19.7% in November 2025.

How did search popularity change for yoga block brands worldwide in August 2026?

  1. Estimated monthly branded searches for Manduka worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.

  2. Estimated monthly branded searches for Gaiam worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.

  3. Estimated monthly branded searches for Reehut worldwide fell 34.4% over 11 measured months, from 320 to 210 in August 2026.

  4. Estimated monthly branded searches for Yoga Mad worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.

Where does Gaiam compete?

Gaiam is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Exercise mats5th of 60.03%Show ranking
Yoga mat brands3rd of 50.16%Show ranking
Foam roller brands4th of 52.4%Show ranking
Yoga block brands2nd of 524.3%Shown above

How is Gaiam measured?

Brandwave collects information about searches that people make online using Gaiam’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • gaiam

Do you work for Gaiam? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Gaiam your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free