Gaiam vs Therabody:Which is more popular by branded search?

Name: Gaiam vs Therabody: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Therabody had more branded searches than Gaiam among foam roller brands worldwide. Therabody was estimated to have 337K branded searches compared to Gaiam’s 18.1K, and held a 44% Share of Search versus Gaiam’s 2.4%. These are worldwide searches for English-language branded terms.

Share of Search among foam roller brands worldwide in August 2026Which is more popular in search, Gaiam or Therabody?

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Which is more popular in search, Gaiam or Therabody?

Compare the foam roller brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Gaiam and Therabody among foam roller brands worldwide, by month

Month	Therabody	TriggerPoint	Blackroll	Gaiam	Fit Simplify
Oct 2025	42.7%	42.8%	12.8%	1.7%	0.05%
Nov 2025	53.5%	31%	13.9%	1.5%	0.03%
Dec 2025	73%	15.2%	10.1%	1.7%	0.04%
Jan 2026	62%	19.4%	15.8%	2.6%	0.08%
Feb 2026	61.3%	16.2%	19.7%	2.7%	0.07%
Mar 2026	60.8%	16.2%	19.7%	3.2%	0.09%
Apr 2026	61.6%	15.9%	19.3%	3.2%	0.07%
May 2026	59.9%	18.5%	18.5%	3%	0.07%
Jun 2026	60%	20.1%	16.5%	3.3%	0.07%
Jul 2026	59%	18.9%	18.9%	3.1%	0.07%
Aug 2026	44%	39.2%	14.3%	2.4%	0.05%
Sep 2026	—	—	—	—	—

How has the Gaiam and Therabody comparison changed over the last 12 months?

3 findings

Therabody was ahead of Gaiam in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Gaiam’s estimated Share of Search among foam roller brands worldwide moved from 1.7% to 2.4%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
Across the 11 months ending August 2026, Therabody’s estimated Share of Search among foam roller brands worldwide moved from 42.7% to 44%, and its estimated monthly branded searches moved from 367K to 337K.

How did search popularity change for foam roller brands worldwide in August 2026?

2 changes

In August 2026, Therabody lost estimated Share of Search among foam roller brands worldwide, from 59% to 44%.
In August 2026, Gaiam lost estimated Share of Search among foam roller brands worldwide, from 3.1% to 2.4%.

How each brand is measured

Brandwave collects information about searches that people make online using Gaiam’s and Therabody’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.