Brandwave

Foam roller brands:Which brands are most popular in search?

In August 2026, Therabody was the most searched among foam roller brands worldwide, with an estimated 337K branded searches and 44% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Therabody44%
  2. TriggerPoint39.2%
  3. Blackroll14.3%
  4. Gaiam2.4%
  5. Fit Simplify0.05%

Follow foam roller brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the foam roller brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among foam roller brands worldwide, by month

Share of Search by month for Therabody, TriggerPoint, Blackroll, Gaiam. The figures are in the table below the chart.

View monthly share of search table
MonthTherabodyTriggerPointBlackrollGaiamFit Simplify
Oct 202542.7%42.8%12.8%1.7%0.05%
Nov 202553.5%31%13.9%1.5%0.03%
Dec 202573%15.2%10.1%1.7%0.04%
Jan 202662%19.4%15.8%2.6%0.08%
Feb 202661.3%16.2%19.7%2.7%0.07%
Mar 202660.8%16.2%19.7%3.2%0.09%
Apr 202661.6%15.9%19.3%3.2%0.07%
May 202659.9%18.5%18.5%3%0.07%
Jun 202660%20.1%16.5%3.3%0.07%
Jul 202659%18.9%18.9%3.1%0.07%
Aug 202644%39.2%14.3%2.4%0.05%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Therabody

    44%

    Held 1st. 337K estimated branded searches, -1.7% vs prior month. Share -15 points.

  2. 2.TriggerPoint

    39.2%

    Moved from 3rd to 2nd. 301K estimated branded searches, +173.6% vs prior month. Share +20.3 points.

  3. 3.Blackroll

    14.3%

    Moved from 2nd to 3rd. 110K estimated branded searches, 0% vs prior month. Share -4.6 points.

  4. 4.Gaiam

    2.4%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Fit Simplify

    0.05%

    Held 5th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among foam roller brands worldwide?

In August 2026, Therabody was the most searched among foam roller brands worldwide, with an estimated 337K branded searches and 44% estimated Share of Search within this set. TriggerPoint is in 2nd place, 4.8 percentage points behind at 39.2% Share of Search.

Global foam roller brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Therabody42.7% → 44%73%Dec 202542.7%Oct 20252nd → 1st
TriggerPoint42.8% → 39.2%42.8%Oct 202515.2%Dec 20251st → 2nd
Blackroll12.8% → 14.3%19.7%Feb 202610.1%Dec 20253rd
Gaiam1.7% → 2.4%3.3%Jun 20261.5%Nov 20254th
Fit Simplify0.05%0.09%Mar 20260.03%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Therabody’s estimated Share of Search among foam roller brands worldwide increased from 42.7% to 44%.
  • Across the 11 months ending August 2026, TriggerPoint’s estimated Share of Search among foam roller brands worldwide decreased from 42.8% to 39.2%.
  • Across the 11 months ending August 2026, Blackroll’s estimated Share of Search among foam roller brands worldwide increased from 12.8% to 14.3%.
  • Across the 11 months ending August 2026, Gaiam’s estimated Share of Search among foam roller brands worldwide increased from 1.7% to 2.4%.
  • Across the 11 months ending August 2026, Therabody’s estimated Share of Search among foam roller brands worldwide peaked at 73% in December 2025 and was lowest at 42.7% in October 2025.
  • Across the 11 months ending August 2026, TriggerPoint’s estimated Share of Search among foam roller brands worldwide peaked at 42.8% in October 2025 and was lowest at 15.2% in December 2025.
  • Across the 11 months ending August 2026, Blackroll’s estimated Share of Search among foam roller brands worldwide peaked at 19.7% in February 2026 and was lowest at 10.1% in December 2025.
  • Across the 11 months ending August 2026, Gaiam’s estimated Share of Search among foam roller brands worldwide peaked at 3.3% in June 2026 and was lowest at 1.5% in November 2025.
  • Across the 11 months ending August 2026, Therabody rose from 2nd to 1st among foam roller brands worldwide.
  • Across the 11 months ending August 2026, TriggerPoint fell from 1st to 2nd among foam roller brands worldwide.
  • Across the 11 months ending August 2026, Fit Simplify held steady: its estimated Share of Search among foam roller brands worldwide moved less than 0.5 percentage points.

How did search popularity change for foam roller brands worldwide in August 2026?

  1. In August 2026, TriggerPoint overtook Blackroll to rank 2nd among foam roller brands worldwide, at 39.2%.

  2. In August 2026, Therabody lost estimated Share of Search among foam roller brands worldwide, from 59% to 44%.

  3. In August 2026, Blackroll lost estimated Share of Search among foam roller brands worldwide, from 18.9% to 14.3%.

  4. In August 2026, Gaiam lost estimated Share of Search among foam roller brands worldwide, from 3.1% to 2.4%.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free