Brandwave

How popular isGaiam in search?

In August 2026, there were an estimated 18.1K branded searches for Gaiam worldwide which is up 22.3% over the last 11 months. Gaiam holds 2.4% estimated Share of Search among foam roller brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Therabody44%
  2. TriggerPoint39.2%
  3. Blackroll14.3%
  4. Gaiam2.4%
  5. Fit Simplify0.05%
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Which foam roller brands compete with Gaiam?

Gaiam against foam roller brands worldwide, by month

Share of Search by month for Therabody, TriggerPoint, Blackroll, Gaiam. The figures are in the table below the chart.

View monthly share of search table
MonthTherabodyTriggerPointBlackrollGaiamFit Simplify
Oct 202542.7%42.8%12.8%1.7%0.05%
Nov 202553.5%31%13.9%1.5%0.03%
Dec 202573%15.2%10.1%1.7%0.04%
Jan 202662%19.4%15.8%2.6%0.08%
Feb 202661.3%16.2%19.7%2.7%0.07%
Mar 202660.8%16.2%19.7%3.2%0.09%
Apr 202661.6%15.9%19.3%3.2%0.07%
May 202659.9%18.5%18.5%3%0.07%
Jun 202660%20.1%16.5%3.3%0.07%
Jul 202659%18.9%18.9%3.1%0.07%
Aug 202644%39.2%14.3%2.4%0.05%
Sep 2026—————

  1. 1.Therabody

    44%

    Held 1st. 337K estimated branded searches, -1.7% vs prior month. Share -15 points.

  2. 2.TriggerPoint

    39.2%

    Moved from 3rd to 2nd. 301K estimated branded searches, +173.6% vs prior month. Share +20.3 points.

  3. 3.Blackroll

    14.3%

    Moved from 2nd to 3rd. 110K estimated branded searches, 0% vs prior month. Share -4.6 points.

  4. 4.Gaiam

    2.4%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Fit Simplify

    0.05%

    Held 5th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Gaiam and its closest rivals

Every comparison with Gaiam

How has branded search demand for Gaiam changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Gaiam worldwide rose from 14.8K to 18.1K.
  • Across the 11 months ending August 2026, Gaiam’s estimated Share of Search among foam roller brands worldwide increased from 1.7% to 2.4%.
  • Across the 11 months ending August 2026, Gaiam’s estimated Share of Search among foam roller brands worldwide peaked at 3.3% in June 2026 and was lowest at 1.5% in November 2025.

How did search popularity change for foam roller brands worldwide in August 2026?

  1. In August 2026, TriggerPoint overtook Blackroll to rank 2nd among foam roller brands worldwide, at 39.2%.

  2. In August 2026, Therabody lost estimated Share of Search among foam roller brands worldwide, from 59% to 44%.

  3. In August 2026, Blackroll lost estimated Share of Search among foam roller brands worldwide, from 18.9% to 14.3%.

  4. In August 2026, Gaiam lost estimated Share of Search among foam roller brands worldwide, from 3.1% to 2.4%.

Where does Gaiam compete?

Gaiam is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Exercise mats5th of 60.03%Show ranking
Yoga mat brands3rd of 50.16%Show ranking
Foam roller brands4th of 52.4%Shown above
Yoga block brands2nd of 524.3%Show ranking

How is Gaiam measured?

Brandwave collects information about searches that people make online using Gaiam’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • gaiam

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How the Brand Demand Index is measured

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