Gaiam vs Yoga Mad:Which is more popular by branded search?
In August 2026, Gaiam had more branded searches than Yoga Mad among yoga block brands worldwide. Gaiam was estimated to have 18.1K branded searches compared to Yoga Mad’s 1K, and held a 24.3% Share of Search versus Yoga Mad’s 1.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Gaiam or Yoga Mad?
Compare the yoga prop brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gaiam, Yoga Mad. The figures are in the table below the chart.
View monthly share of search table
| Month | Manduka | Gaiam | Liforme | Yoga Mad | Reehut |
|---|---|---|---|---|---|
| Oct 2025 | 51.5% | 23% | 23% | 2% | 0.5% |
| Nov 2025 | 54% | 19.7% | 24.2% | 1.7% | 0.35% |
| Dec 2025 | 51.8% | 23.1% | 23.1% | 1.7% | 0.33% |
| Jan 2026 | 54% | 24.1% | 19.7% | 1.7% | 0.43% |
| Feb 2026 | 51.5% | 23% | 23% | 2% | 0.4% |
| Mar 2026 | 51.8% | 23.1% | 23.1% | 1.7% | 0.33% |
| Apr 2026 | 49% | 26.8% | 21.9% | 1.9% | 0.38% |
| May 2026 | 54.3% | 24.3% | 19.8% | 1.3% | 0.28% |
| Jun 2026 | 54.3% | 24.3% | 19.8% | 1.3% | 0.28% |
| Jul 2026 | 54.3% | 24.3% | 19.9% | 1.2% | 0.35% |
| Aug 2026 | 54.3% | 24.3% | 19.8% | 1.3% | 0.28% |
| Sep 2026 | — | — | — | — | — |
How has the Gaiam and Yoga Mad comparison changed over the last 12 months?
3 findings
- Gaiam was ahead of Yoga Mad in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gaiam’s estimated Share of Search among yoga block brands worldwide moved from 23% to 24.3%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
- Across the 11 months ending August 2026, Yoga Mad’s estimated Share of Search among yoga block brands worldwide moved from 2% to 1.3%, and its estimated monthly branded searches moved from 1.3K to 1K.
How did search popularity change for yoga block brands worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Gaiam’s and Yoga Mad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.