Gaiam vs Liforme:Which is more popular by branded search?

Name: Gaiam vs Liforme: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Gaiam had more branded searches than Liforme among yoga mat brands worldwide. Gaiam was estimated to have 18.1K branded searches compared to Liforme’s 14.8K, and held a 0.16% Share of Search versus Liforme’s 0.13%. These are worldwide searches for English-language branded terms.

Share of Search among yoga mat brands worldwide in August 2026Which is more popular in search, Gaiam or Liforme?

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Which is more popular in search, Gaiam or Liforme?

Compare the yoga mat brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Gaiam and Liforme among yoga mat brands worldwide, by month

Month	Lululemon	Manduka	Gaiam	Liforme	JadeYoga
Oct 2025	99.5%	0.24%	0.11%	0.11%	0.04%
Nov 2025	99.5%	0.24%	0.09%	0.11%	0.03%
Dec 2025	99.6%	0.2%	0.09%	0.09%	0.03%
Jan 2026	99.4%	0.3%	0.13%	0.11%	0.05%
Feb 2026	99.4%	0.3%	0.13%	0.13%	0.05%
Mar 2026	99.3%	0.36%	0.16%	0.16%	0.05%
Apr 2026	99.4%	0.3%	0.16%	0.13%	0.05%
May 2026	99.3%	0.36%	0.16%	0.13%	0.05%
Jun 2026	99.3%	0.36%	0.16%	0.13%	0.04%
Jul 2026	99.3%	0.36%	0.16%	0.13%	0.04%
Aug 2026	99.3%	0.36%	0.16%	0.13%	0.05%
Sep 2026	—	—	—	—	—

How has the Gaiam and Liforme comparison changed over the last 12 months?

3 findings

The lead changed hands once in the 11 months ending August 2026: Gaiam took it in January 2026.
Across the 11 months ending August 2026, Gaiam’s estimated Share of Search among yoga mat brands worldwide moved from 0.11% to 0.16%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
Across the 11 months ending August 2026, Liforme’s estimated Share of Search among yoga mat brands worldwide moved from 0.11% to 0.13%, and its estimated monthly branded searches held steady at 14.8K.

How did search popularity change for yoga mat brands worldwide in August 2026?

1 change

Estimated monthly branded searches for Gaiam worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Gaiam’s and Liforme’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.