Brandwave

How popular isManduka in search?

In August 2026, there were an estimated 40.5K branded searches for Manduka worldwide which is up 22.4% over the last 11 months. Manduka holds 0.36% estimated Share of Search among yoga mat brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Lululemon99.3%
  2. Manduka0.36%
  3. Gaiam0.16%
  4. Liforme0.13%
  5. JadeYoga0.05%
Manduka website (opens in a new tab)

Follow Manduka and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which yoga mat brands compete with Manduka?

Manduka against yoga mat brands worldwide, by month

Share of Search by month for Lululemon, Manduka. The figures are in the table below the chart.

View monthly share of search table
MonthLululemonMandukaGaiamLiformeJadeYoga
Oct 202599.5%0.24%0.11%0.11%0.04%
Nov 202599.5%0.24%0.09%0.11%0.03%
Dec 202599.6%0.2%0.09%0.09%0.03%
Jan 202699.4%0.3%0.13%0.11%0.05%
Feb 202699.4%0.3%0.13%0.13%0.05%
Mar 202699.3%0.36%0.16%0.16%0.05%
Apr 202699.4%0.3%0.16%0.13%0.05%
May 202699.3%0.36%0.16%0.13%0.05%
Jun 202699.3%0.36%0.16%0.13%0.04%
Jul 202699.3%0.36%0.16%0.13%0.04%
Aug 202699.3%0.36%0.16%0.13%0.05%
Sep 2026—————

  1. 1.Lululemon

    99.3%

    Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Manduka

    0.36%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Gaiam

    0.16%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Liforme

    0.13%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.JadeYoga

    0.05%

    Held 5th. 5.4K estimated branded searches, +22.7% vs prior month. Share 0 points.

Compare search popularity between Manduka and its closest rivals

How has branded search demand for Manduka changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Manduka worldwide rose from 33.1K to 40.5K.
  • Across the 11 months ending August 2026, Manduka’s estimated Share of Search among yoga mat brands worldwide held steady, from 0.24% to 0.36%.

How did search popularity change for yoga mat brands worldwide in August 2026?

  1. Estimated monthly branded searches for Manduka worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.

  2. Estimated monthly branded searches for Gaiam worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.

  3. Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 11 measured months, from 13.6M to 11.1M in August 2026.

Where does Manduka compete?

Manduka is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Exercise mats4th of 60.08%Show ranking
Yoga mat brands2nd of 50.36%Shown above
Yoga block brands1st of 554.3%Show ranking

How is Manduka measured?

Brandwave collects information about searches that people make online using Manduka’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • manduka

Do you work for Manduka? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Manduka your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free