Blackroll vs Gaiam:Which is more popular by branded search?
In August 2026, Blackroll had more branded searches than Gaiam among foam roller brands worldwide. Blackroll was estimated to have 110K branded searches compared to Gaiam’s 18.1K, and held a 14.3% Share of Search versus Gaiam’s 2.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Blackroll or Gaiam?
Compare the foam roller brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Blackroll, Gaiam. The figures are in the table below the chart.
View monthly share of search table
| Month | Therabody | TriggerPoint | Blackroll | Gaiam | Fit Simplify |
|---|---|---|---|---|---|
| Oct 2025 | 42.7% | 42.8% | 12.8% | 1.7% | 0.05% |
| Nov 2025 | 53.5% | 31% | 13.9% | 1.5% | 0.03% |
| Dec 2025 | 73% | 15.2% | 10.1% | 1.7% | 0.04% |
| Jan 2026 | 62% | 19.4% | 15.8% | 2.6% | 0.08% |
| Feb 2026 | 61.3% | 16.2% | 19.7% | 2.7% | 0.07% |
| Mar 2026 | 60.8% | 16.2% | 19.7% | 3.2% | 0.09% |
| Apr 2026 | 61.6% | 15.9% | 19.3% | 3.2% | 0.07% |
| May 2026 | 59.9% | 18.5% | 18.5% | 3% | 0.07% |
| Jun 2026 | 60% | 20.1% | 16.5% | 3.3% | 0.07% |
| Jul 2026 | 59% | 18.9% | 18.9% | 3.1% | 0.07% |
| Aug 2026 | 44% | 39.2% | 14.3% | 2.4% | 0.05% |
| Sep 2026 | — | — | — | — | — |
How has the Blackroll and Gaiam comparison changed over the last 12 months?
3 findings
- Blackroll was ahead of Gaiam in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Blackroll’s estimated Share of Search among foam roller brands worldwide moved from 12.8% to 14.3%, and its estimated monthly branded searches held steady at 110K.
- Across the 11 months ending August 2026, Gaiam’s estimated Share of Search among foam roller brands worldwide moved from 1.7% to 2.4%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
How did search popularity change for foam roller brands worldwide in August 2026?
3 changes
In August 2026, TriggerPoint overtook Blackroll to rank 2nd among foam roller brands worldwide, at 39.2%.
In August 2026, Blackroll lost estimated Share of Search among foam roller brands worldwide, from 18.9% to 14.3%.
In August 2026, Gaiam lost estimated Share of Search among foam roller brands worldwide, from 3.1% to 2.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Blackroll’s and Gaiam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.