Brandwave

How popular isGaiam in search?

In September 2026, there were an estimated 20.5K branded searches for Gaiam worldwide which is up 29.7% over the last 12 months. Gaiam holds 11.8% estimated Share of Search among exercise ball brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Theraband88%
  2. Gaiam11.8%
  3. Bosu0.25%
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Which exercise ball brands compete with Gaiam?

Gaiam against exercise ball brands worldwide, by month

Share of Search by month for Theraband, Gaiam. The figures are in the table below the chart.

View monthly share of search table
MonthTherabandGaiamBosu
Oct 202587.9%11.8%0.26%
Nov 202585.6%14.1%0.3%
Dec 202585.6%14.1%0.3%
Jan 202687.8%11.8%0.38%
Feb 202687.8%11.8%0.38%
Mar 202687.8%11.8%0.38%
Apr 202685.6%14.1%0.3%
May 202685.5%14.1%0.37%
Jun 202685.6%14.1%0.3%
Jul 202685.5%14.1%0.46%
Aug 202688%11.8%0.25%
Sep 202688%11.8%0.25%

  1. 1.Theraband

    88%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Gaiam

    11.8%

    Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Bosu

    0.25%

    Held 3rd. 390 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Gaiam and its closest rivals

Every comparison with Gaiam

How has branded search demand for Gaiam changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Gaiam worldwide rose from 15.8K to 20.5K.
  • Across the 12 months ending September 2026, Gaiam’s estimated Share of Search among exercise ball brands worldwide peaked at 14.1% in November 2025 and was lowest at 11.8% in January 2026.

How did search popularity change for exercise ball brands worldwide in September 2026?

  1. Estimated monthly branded searches for Theraband worldwide rose 22.7% over 12 measured months, from 110K to 135K in September 2026.

  2. Estimated monthly branded searches for Gaiam worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.

  3. Estimated monthly branded searches for Bosu worldwide rose 21.9% over 12 measured months, from 320 to 390 in September 2026.

Where does Gaiam compete?

Gaiam is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Exercise mats5th of 60.04%Show ranking
Foam roller brands3rd of 53.1%Show ranking
Exercise ball brands2nd of 311.8%Shown above
Yoga mat brands2nd of 427.8%Show ranking
Yoga block brands2nd of 529.4%Show ranking

How is Gaiam measured?

Brandwave collects information about searches that people make online using Gaiam’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • gaiam
  • gaiam yoga block

Do you work for Gaiam? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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