Brandwave

Exercise mats:Which brands are most popular in search?

Adidas and Nike share the highest estimated Share of Search among exercise mats worldwide, at 39.3% in August 2026. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Adidas39.3%
  2. Nike39.3%
  3. Lululemon21.4%
  4. Manduka0.08%
  5. Gaiam0.03%
  6. BalanceFrom<0.01%

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Share of SearchLeaderboard

Compare the exercise mats people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among exercise mats worldwide, by month

Share of Search by month for Adidas, Nike, Lululemon. The figures are in the table below the chart.

View monthly share of search table
MonthAdidasNikeLululemonMandukaGaiamBalanceFrom
Oct 202532.8%40.3%26.9%0.07%0.03%<0.01%
Nov 202532.9%40.1%26.9%0.07%0.02%<0.01%
Dec 202531%37.9%31%0.06%0.03%<0.01%
Jan 202630.1%45.1%24.7%0.07%0.03%<0.01%
Feb 202634.5%42.4%23.1%0.07%0.03%<0.01%
Mar 202636.1%44.1%19.7%0.07%0.03%<0.01%
Apr 202634.5%42.4%23.1%0.07%0.04%<0.01%
May 202639.3%39.3%21.4%0.08%0.03%<0.01%
Jun 202639.3%39.3%21.4%0.08%0.03%<0.01%
Jul 202639.3%39.3%21.4%0.08%0.03%<0.01%
Aug 202639.3%39.3%21.4%0.08%0.03%<0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Adidas

    39.3%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Nike

    39.3%

    Held 2nd. 20.4M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Lululemon

    21.4%

    Held 3rd. 11.1M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Manduka

    0.08%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Gaiam

    0.03%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.BalanceFrom

    <0.01%

    Held 6th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among exercise mats worldwide?

Adidas and Nike share the highest estimated Share of Search among exercise mats worldwide, at 39.3% in August 2026.

Global exercise mats, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Adidas32.8% → 39.3%39.3%May 202630.1%Jan 20262nd → 1st
Nike40.3% → 39.3%45.1%Jan 202637.9%Dec 20251st → 2nd
Lululemon26.9% → 21.4%31%Dec 202519.7%Mar 20263rd
Manduka0.07% → 0.08%0.08%May 20260.06%Dec 20254th
Gaiam0.03%0.04%Apr 20260.02%Nov 20255th
BalanceFrom<0.01%<0.01%Jan 2026<0.01%Nov 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Adidas’ estimated Share of Search among exercise mats worldwide increased from 32.8% to 39.3%.
  • Across the 11 months ending August 2026, Nike’s estimated Share of Search among exercise mats worldwide decreased from 40.3% to 39.3%.
  • Across the 11 months ending August 2026, Lululemon’s estimated Share of Search among exercise mats worldwide decreased from 26.9% to 21.4%.
  • Across the 11 months ending August 2026, Adidas’ estimated Share of Search among exercise mats worldwide peaked at 39.3% in May 2026 and was lowest at 30.1% in January 2026.
  • Across the 11 months ending August 2026, Nike’s estimated Share of Search among exercise mats worldwide peaked at 45.1% in January 2026 and was lowest at 37.9% in December 2025.
  • Across the 11 months ending August 2026, Lululemon’s estimated Share of Search among exercise mats worldwide peaked at 31% in December 2025 and was lowest at 19.7% in March 2026.
  • Across the 11 months ending August 2026, Adidas rose from 2nd to 1st among exercise mats worldwide.
  • Across the 11 months ending August 2026, Nike fell from 1st to 2nd among exercise mats worldwide.
  • Across the 11 months ending August 2026, Manduka, Gaiam and BalanceFrom held steady: their estimated Share of Search among exercise mats worldwide each moved less than 0.5 percentage points.

How did search popularity change for exercise mats worldwide in August 2026?

  1. Estimated monthly branded searches for Adidas worldwide rose 22.9% over 11 measured months, from 16.6M to 20.4M in August 2026.

  2. Estimated monthly branded searches for Manduka worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.

  3. Estimated monthly branded searches for Gaiam worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.

  4. Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 11 measured months, from 13.6M to 11.1M in August 2026.

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