Brandwave

How popular isLululemon in search?

In August 2026, there were an estimated 11.1M branded searches for Lululemon worldwide which is down 18.4% over the last 11 months. Lululemon holds 21.4% estimated Share of Search among exercise mats worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Adidas39.3%
  2. Nike39.3%
  3. Lululemon21.4%
  4. Manduka0.08%
  5. Gaiam0.03%
  6. BalanceFrom<0.01%
Lululemon website (opens in a new tab)

Follow Lululemon and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which exercise mats compete with Lululemon?

Lululemon against exercise mats worldwide, by month

Share of Search by month for Adidas, Nike, Lululemon. The figures are in the table below the chart.

View monthly share of search table
MonthAdidasNikeLululemonMandukaGaiamBalanceFrom
Oct 202532.8%40.3%26.9%0.07%0.03%<0.01%
Nov 202532.9%40.1%26.9%0.07%0.02%<0.01%
Dec 202531%37.9%31%0.06%0.03%<0.01%
Jan 202630.1%45.1%24.7%0.07%0.03%<0.01%
Feb 202634.5%42.4%23.1%0.07%0.03%<0.01%
Mar 202636.1%44.1%19.7%0.07%0.03%<0.01%
Apr 202634.5%42.4%23.1%0.07%0.04%<0.01%
May 202639.3%39.3%21.4%0.08%0.03%<0.01%
Jun 202639.3%39.3%21.4%0.08%0.03%<0.01%
Jul 202639.3%39.3%21.4%0.08%0.03%<0.01%
Aug 202639.3%39.3%21.4%0.08%0.03%<0.01%
Sep 2026——————

  1. 1.Adidas

    39.3%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Nike

    39.3%

    Held 2nd. 20.4M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Lululemon

    21.4%

    Held 3rd. 11.1M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Manduka

    0.08%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Gaiam

    0.03%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.BalanceFrom

    <0.01%

    Held 6th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Lululemon and its closest rivals

Every comparison with Lululemon

How has branded search demand for Lululemon changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Lululemon worldwide fell from 13.6M to 11.1M.
  • Across the 11 months ending August 2026, Lululemon’s estimated Share of Search among exercise mats worldwide decreased from 26.9% to 21.4%.
  • Across the 11 months ending August 2026, Lululemon’s estimated Share of Search among exercise mats worldwide peaked at 31% in December 2025 and was lowest at 19.7% in March 2026.

How did search popularity change for exercise mats worldwide in August 2026?

  1. Estimated monthly branded searches for Adidas worldwide rose 22.9% over 11 measured months, from 16.6M to 20.4M in August 2026.

  2. Estimated monthly branded searches for Manduka worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.

  3. Estimated monthly branded searches for Gaiam worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.

  4. Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 11 measured months, from 13.6M to 11.1M in August 2026.

Where does Lululemon compete?

Lululemon is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sports bra brands3rd of 520%Show ranking
Exercise mats3rd of 621.4%Shown above
Leggings2nd of 628%Show ranking
Gym clothing brands2nd of 528.2%Show ranking
Yoga mat brands1st of 599.3%Show ranking

How is Lululemon measured?

Brandwave collects information about searches that people make online using Lululemon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • lululemon

Do you work for Lululemon? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Lululemon your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free