Brandwave

How popular isNike in search?

In August 2026, there were an estimated 20.4M branded searches for Nike worldwide which held steady over the last 11 months. Nike holds 39.3% estimated Share of Search among exercise mats worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Adidas39.3%
  2. Nike39.3%
  3. Lululemon21.4%
  4. Manduka0.08%
  5. Gaiam0.03%
  6. BalanceFrom<0.01%
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Which exercise mats compete with Nike?

Nike against exercise mats worldwide, by month

Share of Search by month for Adidas, Nike, Lululemon. The figures are in the table below the chart.

View monthly share of search table
MonthAdidasNikeLululemonMandukaGaiamBalanceFrom
Oct 202532.8%40.3%26.9%0.07%0.03%<0.01%
Nov 202532.9%40.1%26.9%0.07%0.02%<0.01%
Dec 202531%37.9%31%0.06%0.03%<0.01%
Jan 202630.1%45.1%24.7%0.07%0.03%<0.01%
Feb 202634.5%42.4%23.1%0.07%0.03%<0.01%
Mar 202636.1%44.1%19.7%0.07%0.03%<0.01%
Apr 202634.5%42.4%23.1%0.07%0.04%<0.01%
May 202639.3%39.3%21.4%0.08%0.03%<0.01%
Jun 202639.3%39.3%21.4%0.08%0.03%<0.01%
Jul 202639.3%39.3%21.4%0.08%0.03%<0.01%
Aug 202639.3%39.3%21.4%0.08%0.03%<0.01%
Sep 2026——————

  1. 1.Adidas

    39.3%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Nike

    39.3%

    Held 2nd. 20.4M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Lululemon

    21.4%

    Held 3rd. 11.1M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Manduka

    0.08%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Gaiam

    0.03%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.BalanceFrom

    <0.01%

    Held 6th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Nike and its closest rivals

How has branded search demand for Nike changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Nike worldwide held steady at 20.4M.
  • Across the 11 months ending August 2026, Nike’s estimated Share of Search among exercise mats worldwide decreased from 40.3% to 39.3%.
  • Across the 11 months ending August 2026, Nike’s estimated Share of Search among exercise mats worldwide peaked at 45.1% in January 2026 and was lowest at 37.9% in December 2025.
  • Across the 11 months ending August 2026, Nike fell from 1st to 2nd among exercise mats worldwide.

How did search popularity change for exercise mats worldwide in August 2026?

  1. Estimated monthly branded searches for Adidas worldwide rose 22.9% over 11 measured months, from 16.6M to 20.4M in August 2026.

  2. Estimated monthly branded searches for Manduka worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.

  3. Estimated monthly branded searches for Gaiam worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.

  4. Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 11 measured months, from 13.6M to 11.1M in August 2026.

Where does Nike compete?

Nike is ranked in 23 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Trainers2nd of 627.3%Show ranking
Basketball shoe brands2nd of 530.5%Show ranking
Sneaker brands2nd of 531.4%Show ranking
Football boot brands2nd of 531.5%Show ranking
Gym bags2nd of 635.1%Show ranking
Golf shoes2nd of 636.2%Show ranking
Sports bra brands2nd of 536.8%Show ranking
Netball shoe brands2nd of 537%Show ranking
Sports bag brands2nd of 538.3%Show ranking
Exercise mats2nd of 639.3%Shown above
Rugby boot brands2nd of 539.3%Show ranking
Footballs2nd of 640.8%Show ranking
Football brands2nd of 540.8%Show ranking
Gym shoes2nd of 644.5%Show ranking
Kids shoe brands2nd of 547.5%Show ranking
Jump rope brands2nd of 549.8%Show ranking
Leggings1st of 651.4%Show ranking
Gym clothing brands1st of 551.8%Show ranking
School bags1st of 681.7%Show ranking
Golf gloves1st of 694.8%Show ranking
Basketball brands1st of 596.8%Show ranking
Swim cap brands1st of 697.7%Show ranking
Swimming goggles1st of 697.7%Show ranking

How is Nike measured?

Brandwave collects information about searches that people make online using Nike’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • nike

Do you work for Nike? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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