Brandwave

How popular isNike in search?

In August 2026, there were an estimated 20.4M branded searches for Nike worldwide which held steady over the last 11 months. Nike holds 96.8% estimated Share of Search among basketball brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Nike96.8%
  2. Baden2.1%
  3. Spalding0.64%
  4. Molten0.35%
  5. Wilson0.04%
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Which basketball brands compete with Nike?

Nike against basketball brands worldwide, by month

Share of Search by month for Nike, Baden. The figures are in the table below the chart.

View monthly share of search table
MonthNikeBadenSpaldingMoltenWilson
Oct 202597.4%1.4%0.64%0.43%0.05%
Nov 202598.3%0.97%0.36%0.29%0.03%
Dec 202598%1.2%0.43%0.36%0.03%
Jan 202697.9%1.2%0.43%0.43%0.03%
Feb 202697.6%1.4%0.53%0.43%0.05%
Mar 202697.6%1.4%0.53%0.35%0.03%
Apr 202697.1%1.8%0.64%0.43%0.04%
May 202697.1%1.8%0.64%0.43%0.04%
Jun 202696.8%2.1%0.64%0.35%0.04%
Jul 202696.6%1.7%0.64%0.95%0.03%
Aug 202696.8%2.1%0.64%0.35%0.04%
Sep 2026—————

  1. 1.Nike

    96.8%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Baden

    2.1%

    Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +0.4 points.

  3. 3.Spalding

    0.64%

    Moved from 4th to 3rd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Molten

    0.35%

    Moved from 3rd to 4th. 74K estimated branded searches, -63.2% vs prior month. Share -0.6 points.

  5. 5.Wilson

    0.04%

    Held 5th. 8.1K estimated branded searches, +22.7% vs prior month. Share 0 points.

Compare search popularity between Nike and its closest rivals

How has branded search demand for Nike changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Nike worldwide held steady at 20.4M.
  • Across the 11 months ending August 2026, Nike’s estimated Share of Search among basketball brands worldwide decreased from 97.4% to 96.8%.
  • Across the 11 months ending August 2026, Nike’s estimated Share of Search among basketball brands worldwide peaked at 98.3% in November 2025 and was lowest at 96.6% in July 2026.

How did search popularity change for basketball brands worldwide in August 2026?

  1. In August 2026, Molten lost estimated Share of Search among basketball brands worldwide, from 0.95% to 0.35%.

  2. In August 2026, Spalding rose from 4th to 3rd among basketball brands worldwide.

  3. Estimated monthly branded searches for Baden worldwide rose 49.5% over 11 measured months, from 301K to 450K in August 2026.

  4. Estimated monthly branded searches for Wilson worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

Where does Nike compete?

Nike is ranked in 23 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Trainers2nd of 627.3%Show ranking
Basketball shoe brands2nd of 530.5%Show ranking
Sneaker brands2nd of 531.4%Show ranking
Football boot brands2nd of 531.5%Show ranking
Gym bags2nd of 635.1%Show ranking
Golf shoes2nd of 636.2%Show ranking
Sports bra brands2nd of 536.8%Show ranking
Netball shoe brands2nd of 537%Show ranking
Sports bag brands2nd of 538.3%Show ranking
Exercise mats2nd of 639.3%Show ranking
Rugby boot brands2nd of 539.3%Show ranking
Footballs2nd of 640.8%Show ranking
Football brands2nd of 540.8%Show ranking
Gym shoes2nd of 644.5%Show ranking
Kids shoe brands2nd of 547.5%Show ranking
Jump rope brands2nd of 549.8%Show ranking
Leggings1st of 651.4%Show ranking
Gym clothing brands1st of 551.8%Show ranking
School bags1st of 681.7%Show ranking
Golf gloves1st of 694.8%Show ranking
Basketball brands1st of 596.8%Shown above
Swim cap brands1st of 697.7%Show ranking
Swimming goggles1st of 697.7%Show ranking

How is Nike measured?

Brandwave collects information about searches that people make online using Nike’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • nike

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How the Brand Demand Index is measured

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