How popular isNike in search?
In August 2026, there were an estimated 20.4M branded searches for Nike worldwide which held steady over the last 11 months. Nike holds 27.3% estimated Share of Search among trainers worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Adidas27.3%
Nike27.3%New Balance18.2%
ASICS13.1%
Puma12.2%
Reebok2%
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Which trainers compete with Nike?
Share of Search by month for Adidas, Nike, New Balance, ASICS, Puma, Reebok. The figures are in the table below the chart.
View monthly share of search table
| Month | Adidas | Nike | New Balance | ASICS | Puma | Reebok |
|---|---|---|---|---|---|---|
| Oct 2025 | 24.5% | 30.2% | 20.1% | 11.5% | 11.1% | 2.7% |
| Nov 2025 | 27.3% | 33.3% | 18.2% | 8.7% | 10% | 2.5% |
| Dec 2025 | 26.8% | 32.7% | 17.8% | 10.5% | 9.8% | 2.4% |
| Jan 2026 | 23.8% | 35.7% | 15.9% | 11.2% | 10.7% | 2.6% |
| Feb 2026 | 26.1% | 32.1% | 17.4% | 10.3% | 11.8% | 2.4% |
| Mar 2026 | 26.2% | 32% | 17.5% | 10.3% | 11.7% | 2.3% |
| Apr 2026 | 24% | 29.5% | 19.6% | 11.6% | 13.2% | 2.2% |
| May 2026 | 27.2% | 27.2% | 14.8% | 10.8% | 18.1% | 2% |
| Jun 2026 | 29.7% | 29.7% | 16.1% | 11.4% | 10.9% | 2.2% |
| Jul 2026 | 29.6% | 29.6% | 16.1% | 11.8% | 10.8% | 2.2% |
| Aug 2026 | 27.3% | 27.3% | 18.2% | 13.1% | 12.2% | 2% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 27.3% | 20.4M | 0% | -2.3 points | |
| 2, held 2nd | 27.3% | 20.4M | 0% | -2.3 points | |
| 3, held 3rd | 18.2% | 13.6M | +22.5% | +2.1 points | |
| 4, held 4th | 13.1% | 9.8M | +20.4% | +1.3 points | |
| 5, held 5th | 12.2% | 9.1M | +22.2% | +1.4 points | |
| 6, held 6th | 2% | 1.5M | 0% | -0.2 points |
1.
27.3%
Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share -2.3 points.
2.
Nike27.3%
Held 2nd. 20.4M estimated branded searches, 0% vs prior month. Share -2.3 points.
18.2%
Held 3rd. 13.6M estimated branded searches, +22.5% vs prior month. Share +2.1 points.
4.
ASICS13.1%
Held 4th. 9.8M estimated branded searches, +20.4% vs prior month. Share +1.3 points.
5.
Puma12.2%
Held 5th. 9.1M estimated branded searches, +22.2% vs prior month. Share +1.4 points.
6.
Reebok2%
Held 6th. 1.5M estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare search popularity between Nike and its closest rivals
Every comparison with Nike
48 comparisons
- Adidas vs Nike
- New Balance vs Nike
- Lululemon vs Nike
- ASICS vs Nike
- Nike vs Puma
- Nike vs Skechers
- Gymshark vs Nike
- Nike vs Under Armour
- Clarks vs Nike
- Nike vs Reebok
- Mizuno vs Nike
- Alo Yoga vs Nike
- JanSport vs Nike
- Baden vs Nike
- Nike vs Smiggle
- Nike vs Speedo
- Callaway vs Nike
- Nike vs Victoria's Secret
- Nike vs Titleist
- Nike vs Sweaty Betty
- Nike vs Tarte
- Nike vs TaylorMade
- Ecco vs Nike
- Nike vs NoBull
- FootJoy vs Nike
- Nike vs Rogue Fitness
- Nike vs Spalding
- Molten vs Nike
- Nike vs Srixon
- Eastpak vs Nike
- Herschel vs Nike
- Bobux vs Nike
- Manduka vs Nike
- Inov-8 vs Nike
- Canterbury vs Nike
- Gaiam vs Nike
- Nike vs Zoggs
- Head vs Nike
- Aqua Sphere vs Nike
- Crossrope vs Nike
- Nike vs Wilson
- Mitre vs Nike
- Nike vs TYR
- Nike vs Select
- Nike vs Rush Athletics
- Arena vs Nike
- Nike vs Uhlsport
- BalanceFrom vs Nike
How has branded search demand for Nike changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Nike worldwide held steady at 20.4M.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among trainers worldwide decreased from 30.2% to 27.3%.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among trainers worldwide peaked at 35.7% in January 2026 and was lowest at 27.2% in May 2026.
- Across the 11 months ending August 2026, Nike fell from 1st to 2nd among trainers worldwide.
How did search popularity change for trainers worldwide in August 2026?
6 changes
In August 2026, New Balance gained estimated Share of Search among trainers worldwide, from 16.1% to 18.2%.
In August 2026, Puma gained estimated Share of Search among trainers worldwide, from 10.8% to 12.2%.
In August 2026, ASICS gained estimated Share of Search among trainers worldwide, from 11.8% to 13.1%.
In August 2026, Adidas lost estimated Share of Search among trainers worldwide, from 29.6% to 27.3%.
In August 2026, Nike lost estimated Share of Search among trainers worldwide, from 29.6% to 27.3%.
Estimated monthly branded searches for Reebok worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026.
Where does Nike compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Trainers | 2nd of 6 | 27.3% | Shown above |
| Basketball shoe brands | 2nd of 5 | 30.5% | Show ranking |
| Sneaker brands | 2nd of 5 | 31.4% | Show ranking |
| Football boot brands | 2nd of 5 | 31.5% | Show ranking |
| Gym bags | 2nd of 6 | 35.1% | Show ranking |
| Golf shoes | 2nd of 6 | 36.2% | Show ranking |
| Sports bra brands | 2nd of 5 | 36.7% | Show ranking |
| Netball shoe brands | 2nd of 5 | 37% | Show ranking |
| Sports bag brands | 2nd of 5 | 38.3% | Show ranking |
| Exercise mats | 2nd of 6 | 39.3% | Show ranking |
| Rugby boot brands | 2nd of 5 | 39.3% | Show ranking |
| Footballs | 2nd of 6 | 40.8% | Show ranking |
| Football brands | 2nd of 5 | 40.8% | Show ranking |
| Gym shoes | 2nd of 6 | 44.5% | Show ranking |
| Kids shoe brands | 2nd of 5 | 47.5% | Show ranking |
| Jump rope brands | 2nd of 5 | 49.8% | Show ranking |
| Leggings | 1st of 6 | 51.4% | Show ranking |
| Gym clothing brands | 1st of 5 | 51.8% | Show ranking |
| School bags | 1st of 6 | 81.7% | Show ranking |
| Golf gloves | 1st of 6 | 94.8% | Show ranking |
| Basketball brands | 1st of 5 | 96.8% | Show ranking |
| Swim cap brands | 1st of 6 | 97.7% | Show ranking |
| Swimming goggles | 1st of 6 | 97.7% | Show ranking |
How is Nike measured?
Brandwave collects information about searches that people make online using Nike’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- nike
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