Brandwave

How popular isNike in search?

In August 2026, there were an estimated 20.4M branded searches for Nike worldwide which held steady over the last 11 months. Nike holds 97.7% estimated Share of Search among swim cap brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Nike97.7%
  2. Speedo2.2%
  3. Zoggs0.09%
  4. Aqua Sphere0.05%
  5. TYR0.03%
  6. Arena<0.01%
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Which swim cap brands compete with Nike?

Nike against swim cap brands worldwide, by month

Share of Search by month for Nike, Speedo. The figures are in the table below the chart.

View monthly share of search table
MonthNikeSpeedoZoggsAqua SphereTYRArena
Oct 202597.7%2.2%0.09%0.04%0.02%<0.01%
Nov 202598.4%1.5%0.06%0.03%0.02%<0.01%
Dec 202598.1%1.8%0.06%0.03%0.02%<0.01%
Jan 202698.1%1.8%0.07%0.03%0.02%<0.01%
Feb 202697.7%2.2%0.07%0.03%0.02%<0.01%
Mar 202698.1%1.8%0.06%0.03%0.03%<0.01%
Apr 202697.7%2.2%0.07%0.04%0.02%<0.01%
May 202697.2%2.6%0.09%0.05%0.03%<0.01%
Jun 202697.2%2.6%0.09%0.05%0.03%<0.01%
Jul 202697.2%2.6%0.09%0.06%0.03%<0.01%
Aug 202697.7%2.2%0.09%0.05%0.03%<0.01%
Sep 2026——————

  1. 1.Nike

    97.7%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.Speedo

    2.2%

    Held 2nd. 450K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  3. 3.Zoggs

    0.09%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Aqua Sphere

    0.05%

    Held 4th. 9.9K estimated branded searches, -18.2% vs prior month. Share 0 points.

  5. 5.TYR

    0.03%

    Held 5th. 5.8K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Arena

    <0.01%

    Held 6th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between Nike and its closest rivals

How has branded search demand for Nike changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Nike worldwide held steady at 20.4M.
  • Across the 11 months ending August 2026, Nike’s estimated Share of Search among swim cap brands worldwide peaked at 98.4% in November 2025 and was lowest at 97.2% in July 2026.

How did search popularity change for swim cap brands worldwide in August 2026?

  1. Estimated monthly branded searches for Aqua Sphere worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.

  2. Estimated monthly branded searches for TYR worldwide rose 20.8% over 11 measured months, from 4.8K to 5.8K in August 2026.

  3. Estimated monthly branded searches for Arena worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

Where does Nike compete?

Nike is ranked in 23 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Trainers2nd of 627.3%Show ranking
Basketball shoe brands2nd of 530.5%Show ranking
Sneaker brands2nd of 531.4%Show ranking
Football boot brands2nd of 531.5%Show ranking
Gym bags2nd of 635.1%Show ranking
Golf shoes2nd of 636.2%Show ranking
Sports bra brands2nd of 536.8%Show ranking
Netball shoe brands2nd of 537%Show ranking
Sports bag brands2nd of 538.3%Show ranking
Exercise mats2nd of 639.3%Show ranking
Rugby boot brands2nd of 539.3%Show ranking
Footballs2nd of 640.8%Show ranking
Football brands2nd of 540.8%Show ranking
Gym shoes2nd of 644.5%Show ranking
Kids shoe brands2nd of 547.5%Show ranking
Jump rope brands2nd of 549.8%Show ranking
Leggings1st of 651.4%Show ranking
Gym clothing brands1st of 551.8%Show ranking
School bags1st of 681.7%Show ranking
Golf gloves1st of 694.8%Show ranking
Basketball brands1st of 596.8%Show ranking
Swim cap brands1st of 697.7%Shown above
Swimming goggles1st of 697.7%Show ranking

How is Nike measured?

Brandwave collects information about searches that people make online using Nike’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • nike

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How the Brand Demand Index is measured

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