Brandwave

Trainers:Which brands are most popular in search?

Adidas and Nike share the highest estimated Share of Search among trainers worldwide, at 27.3% in August 2026. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Adidas27.3%
  2. Nike27.3%
  3. New Balance18.2%
  4. ASICS13.1%
  5. Puma12.2%
  6. Reebok2%

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Share of SearchLeaderboard

Compare the trainers people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among trainers worldwide, by month

Share of Search by month for Adidas, Nike, New Balance, ASICS, Puma, Reebok. The figures are in the table below the chart.

View monthly share of search table
MonthAdidasNikeNew BalanceASICSPumaReebok
Oct 202524.5%30.2%20.1%11.5%11.1%2.7%
Nov 202527.3%33.3%18.2%8.7%10%2.5%
Dec 202526.8%32.7%17.8%10.5%9.8%2.4%
Jan 202623.8%35.7%15.9%11.2%10.7%2.6%
Feb 202626.1%32.1%17.4%10.3%11.8%2.4%
Mar 202626.2%32%17.5%10.3%11.7%2.3%
Apr 202624%29.5%19.6%11.6%13.2%2.2%
May 202627.2%27.2%14.8%10.8%18.1%2%
Jun 202629.7%29.7%16.1%11.4%10.9%2.2%
Jul 202629.6%29.6%16.1%11.8%10.8%2.2%
Aug 202627.3%27.3%18.2%13.1%12.2%2%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Adidas

    27.3%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share -2.3 points.

  2. 2.Nike

    27.3%

    Held 2nd. 20.4M estimated branded searches, 0% vs prior month. Share -2.3 points.

  3. 3.New Balance

    18.2%

    Held 3rd. 13.6M estimated branded searches, +22.5% vs prior month. Share +2.1 points.

  4. 4.ASICS

    13.1%

    Held 4th. 9.8M estimated branded searches, +20.4% vs prior month. Share +1.3 points.

  5. 5.Puma

    12.2%

    Held 5th. 9.1M estimated branded searches, +22.2% vs prior month. Share +1.4 points.

  6. 6.Reebok

    2%

    Held 6th. 1.5M estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among trainers worldwide?

Adidas and Nike share the highest estimated Share of Search among trainers worldwide, at 27.3% in August 2026.

Global trainers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Adidas24.5% → 27.3%29.7%Jun 202623.8%Jan 20262nd → 1st
Nike30.2% → 27.3%35.7%Jan 202627.2%May 20261st → 2nd
New Balance20.1% → 18.2%20.1%Oct 202514.8%May 20263rd
ASICS11.5% → 13.1%13.1%Aug 20268.7%Nov 20254th
Puma11.1% → 12.2%18.1%May 20269.8%Dec 20255th
Reebok2.7% → 2%2.7%Oct 20252%May 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Adidas’ estimated Share of Search among trainers worldwide increased from 24.5% to 27.3%.
  • Across the 11 months ending August 2026, Nike’s estimated Share of Search among trainers worldwide decreased from 30.2% to 27.3%.
  • Across the 11 months ending August 2026, New Balance’s estimated Share of Search among trainers worldwide decreased from 20.1% to 18.2%.
  • Across the 11 months ending August 2026, ASICS’s estimated Share of Search among trainers worldwide increased from 11.5% to 13.1%.
  • Across the 11 months ending August 2026, Puma’s estimated Share of Search among trainers worldwide increased from 11.1% to 12.2%.
  • Across the 11 months ending August 2026, Reebok’s estimated Share of Search among trainers worldwide decreased from 2.7% to 2%.
  • Across the 11 months ending August 2026, Adidas’ estimated Share of Search among trainers worldwide peaked at 29.7% in June 2026 and was lowest at 23.8% in January 2026.
  • Across the 11 months ending August 2026, Nike’s estimated Share of Search among trainers worldwide peaked at 35.7% in January 2026 and was lowest at 27.2% in May 2026.
  • Across the 11 months ending August 2026, New Balance’s estimated Share of Search among trainers worldwide peaked at 20.1% in October 2025 and was lowest at 14.8% in May 2026.
  • Across the 11 months ending August 2026, ASICS’s estimated Share of Search among trainers worldwide peaked at 13.1% in August 2026 and was lowest at 8.7% in November 2025.
  • Across the 11 months ending August 2026, Puma’s estimated Share of Search among trainers worldwide peaked at 18.1% in May 2026 and was lowest at 9.8% in December 2025.
  • Across the 11 months ending August 2026, Adidas rose from 2nd to 1st among trainers worldwide.
  • Across the 11 months ending August 2026, Nike fell from 1st to 2nd among trainers worldwide.

How did search popularity change for trainers worldwide in August 2026?

  1. In August 2026, New Balance gained estimated Share of Search among trainers worldwide, from 16.1% to 18.2%.

  2. In August 2026, Puma gained estimated Share of Search among trainers worldwide, from 10.8% to 12.2%.

  3. In August 2026, ASICS gained estimated Share of Search among trainers worldwide, from 11.8% to 13.1%.

  4. In August 2026, Adidas lost estimated Share of Search among trainers worldwide, from 29.6% to 27.3%.

  5. In August 2026, Nike lost estimated Share of Search among trainers worldwide, from 29.6% to 27.3%.

  6. Estimated monthly branded searches for Reebok worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026.

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