Brandwave

How popular isASICS in search?

In August 2026, there were an estimated 9.8M branded searches for ASICS worldwide which is up 26.7% over the last 11 months. ASICS holds 13.1% estimated Share of Search among trainers worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Adidas27.3%
  2. Nike27.3%
  3. New Balance18.2%
  4. ASICS13.1%
  5. Puma12.2%
  6. Reebok2%
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Which trainers compete with ASICS?

ASICS against trainers worldwide, by month

Share of Search by month for Adidas, Nike, New Balance, ASICS, Puma, Reebok. The figures are in the table below the chart.

View monthly share of search table
MonthAdidasNikeNew BalanceASICSPumaReebok
Oct 202524.5%30.2%20.1%11.5%11.1%2.7%
Nov 202527.3%33.3%18.2%8.7%10%2.5%
Dec 202526.8%32.7%17.8%10.5%9.8%2.4%
Jan 202623.8%35.7%15.9%11.2%10.7%2.6%
Feb 202626.1%32.1%17.4%10.3%11.8%2.4%
Mar 202626.2%32%17.5%10.3%11.7%2.3%
Apr 202624%29.5%19.6%11.6%13.2%2.2%
May 202627.2%27.2%14.8%10.8%18.1%2%
Jun 202629.7%29.7%16.1%11.4%10.9%2.2%
Jul 202629.6%29.6%16.1%11.8%10.8%2.2%
Aug 202627.3%27.3%18.2%13.1%12.2%2%
Sep 2026——————

  1. 1.Adidas

    27.3%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share -2.3 points.

  2. 2.Nike

    27.3%

    Held 2nd. 20.4M estimated branded searches, 0% vs prior month. Share -2.3 points.

  3. 3.New Balance

    18.2%

    Held 3rd. 13.6M estimated branded searches, +22.5% vs prior month. Share +2.1 points.

  4. 4.ASICS

    13.1%

    Held 4th. 9.8M estimated branded searches, +20.4% vs prior month. Share +1.3 points.

  5. 5.Puma

    12.2%

    Held 5th. 9.1M estimated branded searches, +22.2% vs prior month. Share +1.4 points.

  6. 6.Reebok

    2%

    Held 6th. 1.5M estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between ASICS and its closest rivals

How has branded search demand for ASICS changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for ASICS worldwide rose from 7.8M to 9.8M.
  • Across the 11 months ending August 2026, ASICS’s estimated Share of Search among trainers worldwide increased from 11.5% to 13.1%.
  • Across the 11 months ending August 2026, ASICS’s estimated Share of Search among trainers worldwide peaked at 13.1% in August 2026 and was lowest at 8.7% in November 2025.

How did search popularity change for trainers worldwide in August 2026?

  1. In August 2026, New Balance gained estimated Share of Search among trainers worldwide, from 16.1% to 18.2%.

  2. In August 2026, Puma gained estimated Share of Search among trainers worldwide, from 10.8% to 12.2%.

  3. In August 2026, ASICS gained estimated Share of Search among trainers worldwide, from 11.8% to 13.1%.

  4. In August 2026, Adidas lost estimated Share of Search among trainers worldwide, from 29.6% to 27.3%.

  5. In August 2026, Nike lost estimated Share of Search among trainers worldwide, from 29.6% to 27.3%.

  6. Estimated monthly branded searches for Reebok worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026.

Where does ASICS compete?

ASICS is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Trainers4th of 613.1%Shown above
Netball shoe brands3rd of 517.8%Show ranking
Cricket shoes3rd of 618.5%Show ranking
Rugby boot brands3rd of 518.9%Show ranking
Running shoe brands1st of 548.8%Show ranking

How is ASICS measured?

Brandwave collects information about searches that people make online using ASICS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • asics
  • asics com
  • asics gel kayano
  • asics gel nimbus
  • asics novablast
  • asics running shoes
  • asics shoes
  • asics superblast

Do you work for ASICS? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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