Brandwave

How popular isASICS in search?

In August 2026, there were an estimated 9.8M branded searches for ASICS worldwide which is up 26.7% over the last 11 months. ASICS holds 17.8% estimated Share of Search among netball shoe brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Adidas37%
  2. Nike37%
  3. ASICS17.8%
  4. Under Armour6.1%
  5. Mizuno2.2%
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Which netball shoe brands compete with ASICS?

ASICS against netball shoe brands worldwide, by month

Share of Search by month for Adidas, Nike, ASICS, Under Armour, Mizuno. The figures are in the table below the chart.

View monthly share of search table
MonthAdidasNikeASICSUnder ArmourMizuno
Oct 202533.2%40.7%15.5%8.2%2.4%
Nov 202535.9%43.8%11.4%7.2%1.8%
Dec 202534.3%41.8%13.4%8.4%2.1%
Jan 202630.4%45.6%14.3%7.5%2.2%
Feb 202634.7%42.6%13.7%7%2.1%
Mar 202634.8%42.5%13.7%7%2.1%
Apr 202633.6%41.3%16.2%6.8%2%
May 202638.2%38.2%15.1%6.3%2.3%
Jun 202638.5%38.5%14.8%6.3%1.9%
Jul 202638.3%38.3%15.3%6.3%1.9%
Aug 202637%37%17.8%6.1%2.2%
Sep 2026—————

  1. 1.Adidas

    37%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share -1.3 points.

  2. 2.Nike

    37%

    Held 2nd. 20.4M estimated branded searches, 0% vs prior month. Share -1.3 points.

  3. 3.ASICS

    17.8%

    Held 3rd. 9.8M estimated branded searches, +20.4% vs prior month. Share +2.5 points.

  4. 4.Under Armour

    6.1%

    Held 4th. 3.4M estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Mizuno

    2.2%

    Held 5th. 1.2M estimated branded searches, +22% vs prior month. Share +0.3 points.

Compare search popularity between ASICS and its closest rivals

How has branded search demand for ASICS changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for ASICS worldwide rose from 7.8M to 9.8M.
  • Across the 11 months ending August 2026, ASICS’s estimated Share of Search among netball shoe brands worldwide increased from 15.5% to 17.8%.
  • Across the 11 months ending August 2026, ASICS’s estimated Share of Search among netball shoe brands worldwide peaked at 17.8% in August 2026 and was lowest at 11.4% in November 2025.

How did search popularity change for netball shoe brands worldwide in August 2026?

  1. In August 2026, ASICS gained estimated Share of Search among netball shoe brands worldwide, from 15.3% to 17.8%.

  2. In August 2026, Adidas lost estimated Share of Search among netball shoe brands worldwide, from 38.3% to 37%.

  3. In August 2026, Nike lost estimated Share of Search among netball shoe brands worldwide, from 38.3% to 37%.

  4. Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

Where does ASICS compete?

ASICS is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Trainers4th of 613.1%Show ranking
Netball shoe brands3rd of 517.8%Shown above
Cricket shoes3rd of 618.5%Show ranking
Rugby boot brands3rd of 518.9%Show ranking
Running shoe brands1st of 548.8%Show ranking

How is ASICS measured?

Brandwave collects information about searches that people make online using ASICS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • asics
  • asics com
  • asics gel kayano
  • asics gel nimbus
  • asics novablast
  • asics running shoes
  • asics shoes
  • asics superblast

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How the Brand Demand Index is measured

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