How popular isManduka in search?
In August 2026, there were an estimated 40.5K branded searches for Manduka worldwide which is up 22.4% over the last 11 months. Manduka holds 0.08% estimated Share of Search among exercise mats worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Adidas39.3%
Nike39.3%
Lululemon21.4%
Manduka0.08%- Gaiam0.03%
- BalanceFrom<0.01%
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Which exercise mats compete with Manduka?
Share of Search by month for Adidas, Nike, Lululemon, Manduka. The figures are in the table below the chart.
View monthly share of search table
| Month | Adidas | Nike | Lululemon | Manduka | Gaiam | BalanceFrom |
|---|---|---|---|---|---|---|
| Oct 2025 | 32.8% | 40.3% | 26.9% | 0.07% | 0.03% | <0.01% |
| Nov 2025 | 32.9% | 40.1% | 26.9% | 0.07% | 0.02% | <0.01% |
| Dec 2025 | 31% | 37.9% | 31% | 0.06% | 0.03% | <0.01% |
| Jan 2026 | 30.1% | 45.1% | 24.7% | 0.07% | 0.03% | <0.01% |
| Feb 2026 | 34.5% | 42.4% | 23.1% | 0.07% | 0.03% | <0.01% |
| Mar 2026 | 36.1% | 44.1% | 19.7% | 0.07% | 0.03% | <0.01% |
| Apr 2026 | 34.5% | 42.4% | 23.1% | 0.07% | 0.04% | <0.01% |
| May 2026 | 39.3% | 39.3% | 21.4% | 0.08% | 0.03% | <0.01% |
| Jun 2026 | 39.3% | 39.3% | 21.4% | 0.08% | 0.03% | <0.01% |
| Jul 2026 | 39.3% | 39.3% | 21.4% | 0.08% | 0.03% | <0.01% |
| Aug 2026 | 39.3% | 39.3% | 21.4% | 0.08% | 0.03% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.3% | 20.4M | 0% | 0 points | |
| 2, held 2nd | 39.3% | 20.4M | 0% | 0 points | |
| 3, held 3rd | 21.4% | 11.1M | 0% | 0 points | |
| 4, held 4th | 0.08% | 40.5K | 0% | 0 points | |
| 5, held 5th | 0.03% | 18.1K | 0% | 0 points | |
| 6, held 6th | <0.01% | 170 | 0% | 0 points |
1.
39.3%
Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share 0 points.
2.
Nike39.3%
Held 2nd. 20.4M estimated branded searches, 0% vs prior month. Share 0 points.
21.4%
Held 3rd. 11.1M estimated branded searches, 0% vs prior month. Share 0 points.
4.
Manduka0.08%
Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
5.Gaiam
0.03%
Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
<0.01%
Held 6th. 170 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Manduka and its closest rivals
How has branded search demand for Manduka changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Manduka worldwide rose from 33.1K to 40.5K.
- Across the 11 months ending August 2026, Manduka’s estimated Share of Search among exercise mats worldwide held steady, from 0.07% to 0.08%.
How did search popularity change for exercise mats worldwide in August 2026?
4 changes
Estimated monthly branded searches for Adidas worldwide rose 22.9% over 11 measured months, from 16.6M to 20.4M in August 2026.
Estimated monthly branded searches for Manduka worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.
Estimated monthly branded searches for Gaiam worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.
Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 11 measured months, from 13.6M to 11.1M in August 2026.
Where does Manduka compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Exercise mats | 4th of 6 | 0.08% | Shown above |
| Yoga mat brands | 2nd of 5 | 0.36% | Show ranking |
| Yoga block brands | 1st of 5 | 54.3% | Show ranking |
How is Manduka measured?
Brandwave collects information about searches that people make online using Manduka’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- manduka
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Is Manduka your brand?
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