Liforme vs Lululemon:Which is more popular?
In September 2026, Lululemon had more branded searches than Liforme among yoga mat brands worldwide. Lululemon had about 40,600 branded searches, while Liforme had 14,800. Lululemon made up 36.4% of all yoga mat brand searches we track, and Liforme accounted for 13.2%. When we asked ChatGPT and Google AI Overviews about yoga mat brands, Lululemon appeared in three of the five answers and Liforme in two. Lululemon was mentioned before Liforme in three out of four answers.
Who do people search for more?
Lululemon, about 3 searches for every 1 for Liforme
Who does AI mention more?
Lululemon, mentioned in 3 of 5 answers, Liforme in 2
Who does AI recommend more?
Lululemon, named ahead of Liforme in 3 of 4 answers
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Top yoga mat brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lululemon was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Liforme was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Lululemon was listed before Liforme in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Manduka4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Lululemon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Gaiam3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
JadeYoga3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Liforme2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BalanceFrom1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Adidas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nike0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about yoga mat brands
5 answers
Asked ChatGPT
“Which yoga mat brand should I buy?”
Asked ChatGPT
“What are the best yoga mat brands?”
Asked ChatGPT
“What's the best yoga mat brand for home workouts?”
Searched Google, AI Overview
“best yoga mat”
Searched Google, AI Overview
“thick yoga mat”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Liforme or Lululemon more popular in search?
This chart shows how often people search Google for Liforme and Lululemon by name. Each line represents a brand's share of searches for all eight yoga mat brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Lululemon, Liforme. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lululemon | Manduka | Liforme | Gaiam | JadeYoga | Adidas | Nike | BalanceFrom |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.3% | 29.6% | 13.2% | 10.9% | 4.8% | 2.3% | 2.7% | 0.23% |
| Nov 2025 | 37.8% | 30.8% | 13.8% | 9.2% | 4.1% | 1.9% | 2.4% | 0.03% |
| Dec 2025 | 43% | 23.4% | 10.5% | 15.7% | 3.8% | 1.8% | 1.8% | 0.02% |
| Jan 2026 | 35.5% | 23.6% | 8.6% | 23.8% | 3.9% | 2.2% | 2.3% | 0.1% |
| Feb 2026 | 35% | 23.3% | 10.4% | 23.6% | 3.8% | 1.8% | 2.2% | 0.02% |
| Mar 2026 | 32.4% | 26.4% | 11.8% | 21.9% | 3.5% | 2% | 2% | 0.03% |
| Apr 2026 | 29.4% | 24% | 10.7% | 27.2% | 3.9% | 2.2% | 2.2% | 0.28% |
| May 2026 | 31.7% | 31.6% | 11.5% | 16.4% | 4.2% | 2.4% | 2% | 0.25% |
| Jun 2026 | 32.7% | 32.6% | 11.9% | 14.6% | 3.5% | 2.4% | 2.1% | 0.06% |
| Jul 2026 | 33.6% | 33.5% | 12.2% | 12.3% | 3.6% | 2.5% | 2.1% | 0.12% |
| Aug 2026 | 33.3% | 33.2% | 12.1% | 12.2% | 4.4% | 2.5% | 2.1% | 0.07% |
| Sep 2026 | 36.4% | 29.6% | 13.2% | 10.9% | 4.8% | 2.7% | 2.3% | 0.08% |
Lululemon sells other things too, so only its searches that name this product count here, like “lululemon yoga mat”.
How has the Liforme and Lululemon comparison changed over the last 12 months?
3 findings
- Lululemon was ahead of Liforme in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Liforme’s share of searches among yoga mat brands worldwide held steady at 13.2%, and its estimated monthly branded searches held steady at 14.8K.
- Across the 12 months ending September 2026, Lululemon’s share of searches among yoga mat brands worldwide moved from 36.3% to 36.4%, and its estimated monthly branded searches held steady at 40.6K.
How did search popularity change for yoga mat brands worldwide in September 2026?
2 changes
In September 2026, Liforme overtook Gaiam to rank 3rd among yoga mat brands worldwide, with 13.2% of the searches.
In September 2026, Lululemon gained share of searches among yoga mat brands worldwide, from 33.3% to 36.4%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Liforme’s and Lululemon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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