Brandwave

How popular isSelect in search?

In August 2026, there were an estimated 2.9K branded searches for Select worldwide which is down 19.4% over the last 11 months. Select holds <0.01% estimated Share of Search among football brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Adidas40.8%
  2. Nike40.8%
  3. Puma18.3%
  4. Mitre0.02%
  5. Select<0.01%
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Which football brands compete with Select?

Select against football brands worldwide, by month

Share of Search by month for Adidas, Nike, Puma, Select. The figures are in the table below the chart.

View monthly share of search table
MonthAdidasNikePumaMitreSelect
Oct 202537.3%45.9%16.8%0.01%<0.01%
Nov 202538.6%47.2%14.2%0.01%<0.01%
Dec 202538.6%47.2%14.2%0.01%<0.01%
Jan 202633.9%50.8%15.3%0.01%<0.01%
Feb 202637.3%45.9%16.8%<0.01%<0.01%
Mar 202637.5%45.7%16.8%0.01%<0.01%
Apr 202636%44.2%19.8%0.01%<0.01%
May 202637.5%37.5%25%0.01%<0.01%
Jun 202642.2%42.2%15.5%0.02%<0.01%
Jul 202642.2%42.2%15.5%0.02%<0.01%
Aug 202640.8%40.8%18.3%0.02%<0.01%
Sep 2026—————

  1. 1.Adidas

    40.8%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share -1.4 points.

  2. 2.Nike

    40.8%

    Held 2nd. 20.4M estimated branded searches, 0% vs prior month. Share -1.4 points.

  3. 3.Puma

    18.3%

    Held 3rd. 9.1M estimated branded searches, +22.2% vs prior month. Share +2.8 points.

  4. 4.Mitre

    0.02%

    Held 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share 0 points.

  5. 5.Select

    <0.01%

    Held 5th. 2.9K estimated branded searches, -19.4% vs prior month. Share 0 points.

Compare search popularity between Select and its closest rivals

How has branded search demand for Select changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Select worldwide fell from 3.6K to 2.9K.
  • Across the 11 months ending August 2026, Select’s estimated Share of Search among football brands worldwide held steady at <0.01%.

How did search popularity change for football brands worldwide in August 2026?

  1. In August 2026, Puma gained estimated Share of Search among football brands worldwide, from 15.5% to 18.3%.

  2. In August 2026, Adidas lost estimated Share of Search among football brands worldwide, from 42.2% to 40.8%.

  3. In August 2026, Nike lost estimated Share of Search among football brands worldwide, from 42.2% to 40.8%.

  4. Estimated monthly branded searches for Mitre worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.

  5. Estimated monthly branded searches for Select worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

Where does Select compete?

Select is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Footballs5th of 6<0.01%Show ranking
Football brands5th of 5<0.01%Shown above

How is Select measured?

Brandwave collects information about searches that people make online using Select’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • select football

Do you work for Select? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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