Canterbury vs New Balance:Which is searched more?

Name: Canterbury vs New Balance: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, New Balance had more branded searches than Canterbury among rugby cleats brands worldwide. New Balance was estimated to have 11.1M branded searches compared to Canterbury’s 34.6K, and held a 17.2% Share of Search versus Canterbury’s 0.05%. These are worldwide searches for English-language branded terms.

Share of Search among rugby cleats brands worldwide in September 2026Which is more popular in search, Canterbury or New Balance?

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Which is more popular in search, Canterbury or New Balance?

Compare the rugby cleats brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Canterbury and New Balance among rugby cleats brands worldwide, by month

Month	Nike	Adidas	New Balance	ASICS	Mizuno	Canterbury
Oct 2025	36%	33.6%	19.6%	8.8%	1.8%	0.06%
Nov 2025	38.8%	35.2%	17.9%	6.6%	1.3%	0.21%
Dec 2025	38.9%	34.6%	17.2%	7.7%	1.5%	0.03%
Jan 2026	41.9%	31.7%	15.9%	8.8%	1.8%	0.03%
Feb 2026	38.5%	34.5%	17.5%	7.9%	1.6%	0.03%
Mar 2026	38.3%	35%	17.3%	7.8%	1.6%	0.03%
Apr 2026	36%	33.6%	19.9%	9%	1.5%	0.03%
May 2026	35.3%	38.2%	15.9%	8.8%	1.8%	0.03%
Jun 2026	35.9%	37.2%	16.4%	9%	1.5%	0.03%
Jul 2026	35.8%	37.7%	16.1%	8.9%	1.5%	0.04%
Aug 2026	33.8%	35.9%	18.4%	10.1%	1.7%	0.06%
Sep 2026	37.6%	33.8%	17.2%	9.5%	1.9%	0.05%

How has the Canterbury and New Balance comparison changed over the last 12 months?

3 findings

New Balance was ahead of Canterbury in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Canterbury’s estimated Share of Search among rugby cleats brands worldwide moved from 0.06% to 0.05%, and its estimated monthly branded searches moved from 44.5K to 34.6K.
Across the 12 months ending September 2026, New Balance’s estimated Share of Search among rugby cleats brands worldwide moved from 19.6% to 17.2%, and its estimated monthly branded searches moved from 13.6M to 11.1M.

How did search popularity change for rugby cleats brands worldwide in September 2026?

2 changes

In September 2026, New Balance lost estimated Share of Search among rugby cleats brands worldwide, from 18.4% to 17.2%.
Estimated monthly branded searches for Canterbury worldwide fell 22.2% over 12 measured months, from 44.5K to 34.6K in September 2026.

Other head-to-heads among rugby cleats brands

How each brand is measured

Brandwave collects information about searches that people make online using Canterbury’s and New Balance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.