Adidas vs ASICS:Which is searched more?
In September 2026, Adidas had more branded searches than ASICS among rugby cleats brands worldwide. Adidas was estimated to have 21.8M branded searches compared to ASICS’s 6.1M, and held a 33.8% Share of Search versus ASICS’s 9.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Adidas or ASICS?
Compare the rugby cleats brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Adidas, ASICS. The figures are in the table below the chart.
View monthly share of search table
| Month | Nike | Adidas | New Balance | ASICS | Mizuno | Canterbury |
|---|---|---|---|---|---|---|
| Oct 2025 | 36% | 33.6% | 19.6% | 8.8% | 1.8% | 0.06% |
| Nov 2025 | 38.8% | 35.2% | 17.9% | 6.6% | 1.3% | 0.21% |
| Dec 2025 | 38.9% | 34.6% | 17.2% | 7.7% | 1.5% | 0.03% |
| Jan 2026 | 41.9% | 31.7% | 15.9% | 8.8% | 1.8% | 0.03% |
| Feb 2026 | 38.5% | 34.5% | 17.5% | 7.9% | 1.6% | 0.03% |
| Mar 2026 | 38.3% | 35% | 17.3% | 7.8% | 1.6% | 0.03% |
| Apr 2026 | 36% | 33.6% | 19.9% | 9% | 1.5% | 0.03% |
| May 2026 | 35.3% | 38.2% | 15.9% | 8.8% | 1.8% | 0.03% |
| Jun 2026 | 35.9% | 37.2% | 16.4% | 9% | 1.5% | 0.03% |
| Jul 2026 | 35.8% | 37.7% | 16.1% | 8.9% | 1.5% | 0.04% |
| Aug 2026 | 33.8% | 35.9% | 18.4% | 10.1% | 1.7% | 0.06% |
| Sep 2026 | 37.6% | 33.8% | 17.2% | 9.5% | 1.9% | 0.05% |
How has the Adidas and ASICS comparison changed over the last 12 months?
3 findings
- Adidas was ahead of ASICS in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adidas’ estimated Share of Search among rugby cleats brands worldwide moved from 33.6% to 33.8%, and its estimated monthly branded searches moved from 23.3M to 21.8M.
- Across the 12 months ending September 2026, ASICS’s estimated Share of Search among rugby cleats brands worldwide moved from 8.8% to 9.5%, and its estimated monthly branded searches held steady at 6.1M.
How did search popularity change for rugby cleats brands worldwide in September 2026?
3 changes
In September 2026, Nike overtook Adidas to become the leader among rugby cleats brands worldwide, with 37.6% estimated Share of Search.
In September 2026, Adidas lost estimated Share of Search among rugby cleats brands worldwide, from 35.9% to 33.8%.
In September 2026, ASICS lost estimated Share of Search among rugby cleats brands worldwide, from 10.1% to 9.5%.
Other head-to-heads among rugby cleats brands
How each brand is measured
Brandwave collects information about searches that people make online using Adidas’ and ASICS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.