Adidas vs New Balance:Which is searched more?
In September 2026, Adidas had more branded searches than New Balance among rugby cleats brands worldwide. Adidas was estimated to have 21.8M branded searches compared to New Balance’s 11.1M, and held a 32.8% Share of Search versus New Balance’s 16.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Adidas or New Balance?
Compare the rugby cleats brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Adidas, New Balance. The figures are in the table below the chart.
View monthly share of search table
| Month | Nike | Adidas | New Balance | ASICS | Mizuno | Canterbury |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.2% | 32.9% | 19.2% | 10.9% | 1.7% | 0.06% |
| Nov 2025 | 38.1% | 34.5% | 17.6% | 8.4% | 1.3% | 0.2% |
| Dec 2025 | 38% | 33.8% | 16.8% | 9.8% | 1.5% | 0.03% |
| Jan 2026 | 40.9% | 30.9% | 15.5% | 11% | 1.7% | 0.02% |
| Feb 2026 | 37.5% | 33.7% | 17.1% | 10.1% | 1.5% | 0.03% |
| Mar 2026 | 37.4% | 34.2% | 16.9% | 10% | 1.5% | 0.03% |
| Apr 2026 | 35% | 32.7% | 19.4% | 11.4% | 1.4% | 0.03% |
| May 2026 | 34.4% | 37.1% | 15.5% | 11.3% | 1.7% | 0.03% |
| Jun 2026 | 35% | 36.2% | 16% | 11.3% | 1.4% | 0.03% |
| Jul 2026 | 34.8% | 36.6% | 15.7% | 11.5% | 1.4% | 0.04% |
| Aug 2026 | 32.8% | 34.8% | 17.9% | 12.9% | 1.6% | 0.06% |
| Sep 2026 | 36.5% | 32.8% | 16.7% | 12.1% | 1.8% | 0.05% |
How has the Adidas and New Balance comparison changed over the last 12 months?
3 findings
- Adidas was ahead of New Balance in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adidas’ estimated Share of Search among rugby cleats brands worldwide moved from 32.9% to 32.8%, and its estimated monthly branded searches moved from 23.3M to 21.8M.
- Across the 12 months ending September 2026, New Balance’s estimated Share of Search among rugby cleats brands worldwide moved from 19.2% to 16.7%, and its estimated monthly branded searches moved from 13.6M to 11.1M.
How did search popularity change for rugby cleats brands worldwide in September 2026?
3 changes
In September 2026, Nike overtook Adidas to become the leader among rugby cleats brands worldwide, with 36.5% estimated Share of Search.
In September 2026, Adidas lost estimated Share of Search among rugby cleats brands worldwide, from 34.8% to 32.8%.
In September 2026, New Balance lost estimated Share of Search among rugby cleats brands worldwide, from 17.9% to 16.7%.
Other head-to-heads among rugby cleats brands
How each brand is measured
Brandwave collects information about searches that people make online using Adidas’ and New Balance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adidas
4 branded search terms
- adidas
- adidas campus
- adidas samba
- adidas spezial
New Balance
1 branded search term
- new balance
Put your own brand in this comparison
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