Brandwave

Rugby cleats brands:Which are searched most?

In September 2026, Nike was the most searched among rugby cleats brands worldwide, with an estimated 24.3M branded searches and 36.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Nike36.5%
  2. Adidas32.8%
  3. New Balance16.7%
  4. ASICS12.1%
  5. Mizuno1.8%
  6. Canterbury0.05%

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Share of SearchLeaderboard

Compare the rugby cleats brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among rugby cleats brands worldwide, by month

Share of Search by month for Nike, Adidas, New Balance, ASICS. The figures are in the table below the chart.

View monthly share of search table
MonthNikeAdidasNew BalanceASICSMizunoCanterbury
Oct 202535.2%32.9%19.2%10.9%1.7%0.06%
Nov 202538.1%34.5%17.6%8.4%1.3%0.2%
Dec 202538%33.8%16.8%9.8%1.5%0.03%
Jan 202640.9%30.9%15.5%11%1.7%0.02%
Feb 202637.5%33.7%17.1%10.1%1.5%0.03%
Mar 202637.4%34.2%16.9%10%1.5%0.03%
Apr 202635%32.7%19.4%11.4%1.4%0.03%
May 202634.4%37.1%15.5%11.3%1.7%0.03%
Jun 202635%36.2%16%11.3%1.4%0.03%
Jul 202634.8%36.6%15.7%11.5%1.4%0.04%
Aug 202632.8%34.8%17.9%12.9%1.6%0.06%
Sep 202636.5%32.8%16.7%12.1%1.8%0.05%

This month’s ranking, September 2026

  1. 1.Nike

    36.5%

    Moved from 2nd to 1st. 24.3M estimated branded searches, -2.4% vs prior month. Share +3.8 points.

  2. 2.Adidas

    32.8%

    Moved from 1st to 2nd. 21.8M estimated branded searches, -17.5% vs prior month. Share -2 points.

  3. 3.New Balance

    16.7%

    Held 3rd. 11.1M estimated branded searches, -18.4% vs prior month. Share -1.2 points.

  4. 4.ASICS

    12.1%

    Held 4th. 8.1M estimated branded searches, -17.7% vs prior month. Share -0.8 points.

  5. 5.Mizuno

    1.8%

    Held 5th. 1.2M estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Canterbury

    0.05%

    Held 6th. 34.6K estimated branded searches, -20.8% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among rugby cleats brands worldwide?

In September 2026, Nike was the most searched among rugby cleats brands worldwide, with an estimated 24.3M branded searches and 36.5% estimated Share of Search within this set. Adidas is in 2nd place, 3.8 percentage points behind at 32.8% Share of Search.

Global rugby cleats brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Nike35.2% → 36.5%40.9%Jan 202632.8%Aug 20261st
Adidas32.9% → 32.8%37.1%May 202630.9%Jan 20262nd
New Balance19.2% → 16.7%19.4%Apr 202615.5%May 20263rd
ASICS10.9% → 12.1%12.9%Aug 20268.4%Nov 20254th
Mizuno1.7% → 1.8%1.8%Sep 20261.3%Nov 20255th
Canterbury0.06% → 0.05%0.2%Nov 20250.02%Jan 20266th

Each finding as a sentence

  • Across the 12 months ending September 2026, Nike’s estimated Share of Search among rugby cleats brands worldwide increased from 35.2% to 36.5%.
  • Across the 12 months ending September 2026, New Balance’s estimated Share of Search among rugby cleats brands worldwide decreased from 19.2% to 16.7%.
  • Across the 12 months ending September 2026, ASICS’s estimated Share of Search among rugby cleats brands worldwide increased from 10.9% to 12.1%.
  • Across the 12 months ending September 2026, Nike’s estimated Share of Search among rugby cleats brands worldwide peaked at 40.9% in January 2026 and was lowest at 32.8% in August 2026.
  • Across the 12 months ending September 2026, Adidas’ estimated Share of Search among rugby cleats brands worldwide peaked at 37.1% in May 2026 and was lowest at 30.9% in January 2026.
  • Across the 12 months ending September 2026, New Balance’s estimated Share of Search among rugby cleats brands worldwide peaked at 19.4% in April 2026 and was lowest at 15.5% in May 2026.
  • Across the 12 months ending September 2026, ASICS’s estimated Share of Search among rugby cleats brands worldwide peaked at 12.9% in August 2026 and was lowest at 8.4% in November 2025.
  • Across the 12 months ending September 2026, Adidas, Mizuno and Canterbury held steady: their estimated Share of Search among rugby cleats brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for rugby cleats brands worldwide in September 2026?

  1. In September 2026, Nike overtook Adidas to become the leader among rugby cleats brands worldwide, with 36.5% estimated Share of Search.

  2. In September 2026, Adidas lost estimated Share of Search among rugby cleats brands worldwide, from 34.8% to 32.8%.

  3. In September 2026, New Balance lost estimated Share of Search among rugby cleats brands worldwide, from 17.9% to 16.7%.

  4. In September 2026, ASICS lost estimated Share of Search among rugby cleats brands worldwide, from 12.9% to 12.1%.

  5. Estimated monthly branded searches for Canterbury worldwide fell 22.2% over 12 measured months, from 44.5K to 34.6K in September 2026.

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