How popular isAdidas in search?
In September 2026, there were an estimated 21.8M branded searches for Adidas worldwide which is down 6.2% over the last 12 months. Adidas holds 33.8% estimated Share of Search among rugby cleats brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Nike37.6%Adidas33.8%
New Balance17.2%
ASICS9.5%
Mizuno1.9%- Canterbury0.05%
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Which rugby cleats brands compete with Adidas?
Share of Search by month for Nike, Adidas, New Balance, ASICS. The figures are in the table below the chart.
View monthly share of search table
| Month | Nike | Adidas | New Balance | ASICS | Mizuno | Canterbury |
|---|---|---|---|---|---|---|
| Oct 2025 | 36% | 33.6% | 19.6% | 8.8% | 1.8% | 0.06% |
| Nov 2025 | 38.8% | 35.2% | 17.9% | 6.6% | 1.3% | 0.21% |
| Dec 2025 | 38.9% | 34.6% | 17.2% | 7.7% | 1.5% | 0.03% |
| Jan 2026 | 41.9% | 31.7% | 15.9% | 8.8% | 1.8% | 0.03% |
| Feb 2026 | 38.5% | 34.5% | 17.5% | 7.9% | 1.6% | 0.03% |
| Mar 2026 | 38.3% | 35% | 17.3% | 7.8% | 1.6% | 0.03% |
| Apr 2026 | 36% | 33.6% | 19.9% | 9% | 1.5% | 0.03% |
| May 2026 | 35.3% | 38.2% | 15.9% | 8.8% | 1.8% | 0.03% |
| Jun 2026 | 35.9% | 37.2% | 16.4% | 9% | 1.5% | 0.03% |
| Jul 2026 | 35.8% | 37.7% | 16.1% | 8.9% | 1.5% | 0.04% |
| Aug 2026 | 33.8% | 35.9% | 18.4% | 10.1% | 1.7% | 0.06% |
| Sep 2026 | 37.6% | 33.8% | 17.2% | 9.5% | 1.9% | 0.05% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 37.6% | 24.3M | -2.4% | +3.8 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 33.8% | 21.8M | -17.5% | -2.1 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 17.2% | 11.1M | -18.4% | -1.3 points | |
| 4, held 4th | 9.5% | 6.1M | -18.2% | -0.7 points | |
| 5, held 5th | 1.9% | 1.2M | 0% | +0.2 points | |
| 6, held 6th | 0.05% | 34.6K | -20.8% | 0 points |
1.
Nike37.6%
Moved from 2nd to 1st. 24.3M estimated branded searches, -2.4% vs prior month. Share +3.8 points.
2.
33.8%
Moved from 1st to 2nd. 21.8M estimated branded searches, -17.5% vs prior month. Share -2.1 points.
17.2%
Held 3rd. 11.1M estimated branded searches, -18.4% vs prior month. Share -1.3 points.
4.
ASICS9.5%
Held 4th. 6.1M estimated branded searches, -18.2% vs prior month. Share -0.7 points.
5.
Mizuno1.9%
Held 5th. 1.2M estimated branded searches, 0% vs prior month. Share +0.2 points.
0.05%
Held 6th. 34.6K estimated branded searches, -20.8% vs prior month. Share 0 points.
Compare search popularity between Adidas and its closest rivals
Every comparison with Adidas
34 comparisons
- Adidas vs Nike
- Adidas vs Lululemon
- Adidas vs New Balance
- Adidas vs Puma
- Adidas vs ASICS
- Adidas vs Skechers
- Adidas vs Vans
- Adidas vs Gymshark
- Adidas vs Under Armour
- Adidas vs Reebok
- Adidas vs Clarks
- Adidas vs Mizuno
- Adidas vs Tarte
- Adidas vs NoBull
- Adidas vs Allbirds
- Adidas vs Ecco
- Adidas vs Victoria's Secret
- Adidas vs DVS
- Adidas vs FootJoy
- Adidas vs Rogue Fitness
- Adidas vs Bobux
- Adidas vs Kookaburra
- Adidas vs Canterbury
- Adidas vs Inov-8
- Adidas vs Manduka
- Adidas vs Gray-Nicolls
- Adidas vs Gaiam
- Adidas vs Crossrope
- Adidas vs Mitre
- Adidas vs Select
- Adidas vs Rush Athletics
- Adidas vs Head
- Adidas vs Uhlsport
- Adidas vs BalanceFrom
How has branded search demand for Adidas changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Adidas worldwide fell from 23.3M to 21.8M.
- Across the 12 months ending September 2026, Adidas’ estimated Share of Search among rugby cleats brands worldwide peaked at 38.2% in May 2026 and was lowest at 31.7% in January 2026.
How did search popularity change for rugby cleats brands worldwide in September 2026?
5 changes
In September 2026, Nike overtook Adidas to become the leader among rugby cleats brands worldwide, with 37.6% estimated Share of Search.
In September 2026, Adidas lost estimated Share of Search among rugby cleats brands worldwide, from 35.9% to 33.8%.
In September 2026, New Balance lost estimated Share of Search among rugby cleats brands worldwide, from 18.4% to 17.2%.
In September 2026, ASICS lost estimated Share of Search among rugby cleats brands worldwide, from 10.1% to 9.5%.
Estimated monthly branded searches for Canterbury worldwide fell 22.2% over 12 measured months, from 44.5K to 34.6K in September 2026.
Where does Adidas compete?
How is Adidas measured?
Brandwave collects information about searches that people make online using Adidas’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- adidas
- adidas campus
- adidas samba
- adidas spezial
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Is Adidas your brand?
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