Soccer boots brands:Which are searched most?
In September 2026, Nike was the most searched among soccer boots brands worldwide, with an estimated 24.3M branded searches and 43.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the soccer boots brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nike, Adidas, Puma. The figures are in the table below the chart.
View monthly share of search table
| Month | Nike | Adidas | Puma |
|---|---|---|---|
| Oct 2025 | 43.6% | 40.7% | 15.7% |
| Nov 2025 | 45.3% | 41.1% | 13.6% |
| Dec 2025 | 45.5% | 40.5% | 14.1% |
| Jan 2026 | 48.3% | 36.5% | 15.2% |
| Feb 2026 | 44.2% | 39.7% | 16.1% |
| Mar 2026 | 43.8% | 40.1% | 16.1% |
| Apr 2026 | 42.1% | 39.3% | 18.6% |
| May 2026 | 37% | 39.9% | 23.1% |
| Jun 2026 | 41.5% | 42.9% | 15.6% |
| Jul 2026 | 41.1% | 43.3% | 15.6% |
| Aug 2026 | 39.8% | 42.2% | 18% |
| Sep 2026 | 43.8% | 39.3% | 16.9% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 43.8% | 24.3M | -2.4% | +4 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 39.3% | 21.8M | -17.5% | -2.9 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 16.9% | 9.4M | -17.1% | -1.2 points |
1.
Nike43.8%
Moved from 2nd to 1st. 24.3M estimated branded searches, -2.4% vs prior month. Share +4 points.
2.
Adidas
39.3%
Moved from 1st to 2nd. 21.8M estimated branded searches, -17.5% vs prior month. Share -2.9 points.
3.
Puma16.9%
Held 3rd. 9.4M estimated branded searches, -17.1% vs prior month. Share -1.2 points.
Compare search popularity between leading brands
Which brand is most popular in search among soccer boots brands worldwide?
3 brands
In September 2026, Nike was the most searched among soccer boots brands worldwide, with an estimated 24.3M branded searches and 43.8% estimated Share of Search within this set. Adidas is in 2nd place, 4.5 percentage points behind at 39.3% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Nike | 43.6% → 43.8% | 48.3%Jan 2026 | 37%May 2026 | 1st |
| Adidas | 40.7% → 39.3% | 43.3%Jul 2026 | 36.5%Jan 2026 | 2nd |
| Puma | 15.7% → 16.9% | 23.1%May 2026 | 13.6%Nov 2025 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Adidas’ estimated Share of Search among soccer boots brands worldwide decreased from 40.7% to 39.3%.
- Across the 12 months ending September 2026, Puma’s estimated Share of Search among soccer boots brands worldwide increased from 15.7% to 16.9%.
- Across the 12 months ending September 2026, Nike’s estimated Share of Search among soccer boots brands worldwide peaked at 48.3% in January 2026 and was lowest at 37% in May 2026.
- Across the 12 months ending September 2026, Adidas’ estimated Share of Search among soccer boots brands worldwide peaked at 43.3% in July 2026 and was lowest at 36.5% in January 2026.
- Across the 12 months ending September 2026, Puma’s estimated Share of Search among soccer boots brands worldwide peaked at 23.1% in May 2026 and was lowest at 13.6% in November 2025.
- Across the 12 months ending September 2026, Nike held steady: its estimated Share of Search among soccer boots brands worldwide moved less than 0.5 percentage points.
How did search popularity change for soccer boots brands worldwide in September 2026?
3 changes
In September 2026, Nike overtook Adidas to become the leader among soccer boots brands worldwide, with 43.8% estimated Share of Search.
In September 2026, Adidas lost estimated Share of Search among soccer boots brands worldwide, from 42.2% to 39.3%.
In September 2026, Puma lost estimated Share of Search among soccer boots brands worldwide, from 18% to 16.9%.
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