How popular isAdidas in search?

In September 2026, there were an estimated 21.8M branded searches for Adidas worldwide which is down 6.2% over the last 12 months. Adidas holds 29.4% estimated Share of Search among casual shoes brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which casual shoes brands compete with Adidas?

Adidas against casual shoes brands worldwide, by month

Month	Nike	Adidas	New Balance	Puma	ASICS	Clarks
Oct 2025	31.8%	29.7%	17.3%	11.4%	7.8%	1.9%
Nov 2025	34.6%	31.4%	16%	10.4%	5.9%	1.8%
Dec 2025	34.6%	30.8%	15.3%	10.7%	6.9%	1.7%
Jan 2026	36.9%	27.9%	14%	11.6%	7.7%	1.9%
Feb 2026	33.6%	30.2%	15.3%	12.2%	6.9%	1.7%
Mar 2026	33.5%	30.6%	15.1%	12.3%	6.8%	1.7%
Apr 2026	30.9%	28.8%	17.1%	13.7%	7.7%	1.9%
May 2026	28.9%	31.2%	13%	18%	7.2%	1.8%
Jun 2026	31.4%	32.5%	14.3%	11.8%	7.9%	1.9%
Jul 2026	31.3%	33%	14.1%	11.9%	7.8%	1.9%
Aug 2026	29.1%	30.9%	15.9%	13.2%	8.7%	2.1%
Sep 2026	32.8%	29.4%	14.9%	12.6%	8.2%	2%

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, moved from 2nd to 1st	Nike	32.8%	24.3M	-2.4%	+3.6 pointsmoved from 2nd to 1st
2, moved from 1st to 2nd	Adidas	29.4%	21.8M	-17.5%	-1.5 pointsmoved from 1st to 2nd
3, held 3rd	New Balance	14.9%	11.1M	-18.4%	-0.9 points
4, held 4th	Puma	12.6%	9.4M	-17.1%	-0.6 points
5, held 5th	ASICS	8.2%	6.1M	-18.2%	-0.5 points
6, held 6th	Clarks	2%	1.5M	-18%	-0.1 points

1.Nike
32.8%
Moved from 2nd to 1st. 24.3M estimated branded searches, -2.4% vs prior month. Share +3.6 points.
2.Adidas
29.4%
Moved from 1st to 2nd. 21.8M estimated branded searches, -17.5% vs prior month. Share -1.5 points.
3.New Balance
14.9%
Held 3rd. 11.1M estimated branded searches, -18.4% vs prior month. Share -0.9 points.
4.Puma
12.6%
Held 4th. 9.4M estimated branded searches, -17.1% vs prior month. Share -0.6 points.
5.ASICS
8.2%
Held 5th. 6.1M estimated branded searches, -18.2% vs prior month. Share -0.5 points.
6.Clarks
2%
Held 6th. 1.5M estimated branded searches, -18% vs prior month. Share -0.1 points.

Compare search popularity between Adidas and its closest rivals

How has branded search demand for Adidas changed worldwide over the last 12 months?

2 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Adidas worldwide fell from 23.3M to 21.8M.
Across the 12 months ending September 2026, Adidas’ estimated Share of Search among casual shoes brands worldwide peaked at 33% in July 2026 and was lowest at 27.9% in January 2026.

How did search popularity change for casual shoes brands worldwide in September 2026?

4 changes

In September 2026, Nike overtook Adidas to become the leader among casual shoes brands worldwide, with 32.8% estimated Share of Search.
In September 2026, Adidas lost estimated Share of Search among casual shoes brands worldwide, from 30.9% to 29.4%.
In September 2026, New Balance lost estimated Share of Search among casual shoes brands worldwide, from 15.9% to 14.9%.
In September 2026, Puma lost estimated Share of Search among casual shoes brands worldwide, from 13.2% to 12.6%.

Where does Adidas compete?

Adidas is ranked in 26 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Sneaker brands	2nd of 9	25.4%	Show ranking
Trainers	2nd of 6	29.2%	Show ranking
Casual shoes brands	2nd of 6	29.4%	Shown above
Football boot brands	2nd of 6	30.7%	Show ranking
Basketball shoe brands	2nd of 5	31.2%	Show ranking
Skate shoes brands	2nd of 5	32.7%	Show ranking
Rugby cleats brands	2nd of 6	33.8%	Show ranking
Gym bags	2nd of 6	34%	Show ranking
Golf shoes	2nd of 6	35.3%	Show ranking
Sports bra brands	2nd of 5	35.9%	Show ranking
Baseball cleats brands	2nd of 4	36%	Show ranking
Football cleats brands	2nd of 4	36%	Show ranking
Turf shoes brands	2nd of 4	36%	Show ranking
Sports bag brands	2nd of 5	37.1%	Show ranking
Exercise mats	2nd of 6	38.1%	Show ranking
Netball shoe brands	2nd of 5	38.4%	Show ranking
Footballs	2nd of 6	39.3%	Show ranking
Football brands	2nd of 5	39.3%	Show ranking
Indoor soccer shoes brands	2nd of 3	39.3%	Show ranking
Soccer boots brands	2nd of 3	39.3%	Show ranking
Rugby boot brands	2nd of 5	40.8%	Show ranking
Gym shoes	2nd of 6	42.2%	Show ranking
Cricket shoes	1st of 6	44.5%	Show ranking
Kids shoe brands	2nd of 5	45.5%	Show ranking
Golf shoe brands	2nd of 4	47%	Show ranking
Jump rope brands	2nd of 5	47.2%	Show ranking

How is Adidas measured?

Brandwave collects information about searches that people make online using Adidas’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

adidas
adidas campus

adidas samba
adidas spezial

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How the Brand Demand Index is measured

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