Adidas vs Puma:Which is searched more?
In September 2026, Adidas had more branded searches than Puma among casual shoes brands worldwide. Adidas was estimated to have 21.8M branded searches compared to Puma’s 9.4M, and held a 29.4% Share of Search versus Puma’s 12.6%. These are worldwide searches for English-language branded terms.
Follow Adidas vs Puma and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Adidas or Puma?
Compare the casual shoes brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Adidas, Puma. The figures are in the table below the chart.
View monthly share of search table
| Month | Nike | Adidas | New Balance | Puma | ASICS | Clarks |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.8% | 29.7% | 17.3% | 11.4% | 7.8% | 1.9% |
| Nov 2025 | 34.6% | 31.4% | 16% | 10.4% | 5.9% | 1.8% |
| Dec 2025 | 34.6% | 30.8% | 15.3% | 10.7% | 6.9% | 1.7% |
| Jan 2026 | 36.9% | 27.9% | 14% | 11.6% | 7.7% | 1.9% |
| Feb 2026 | 33.6% | 30.2% | 15.3% | 12.2% | 6.9% | 1.7% |
| Mar 2026 | 33.5% | 30.6% | 15.1% | 12.3% | 6.8% | 1.7% |
| Apr 2026 | 30.9% | 28.8% | 17.1% | 13.7% | 7.7% | 1.9% |
| May 2026 | 28.9% | 31.2% | 13% | 18% | 7.2% | 1.8% |
| Jun 2026 | 31.4% | 32.5% | 14.3% | 11.8% | 7.9% | 1.9% |
| Jul 2026 | 31.3% | 33% | 14.1% | 11.9% | 7.8% | 1.9% |
| Aug 2026 | 29.1% | 30.9% | 15.9% | 13.2% | 8.7% | 2.1% |
| Sep 2026 | 32.8% | 29.4% | 14.9% | 12.6% | 8.2% | 2% |
How has the Adidas and Puma comparison changed over the last 12 months?
3 findings
- Adidas was ahead of Puma in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adidas’ estimated Share of Search among casual shoes brands worldwide moved from 29.7% to 29.4%, and its estimated monthly branded searches moved from 23.3M to 21.8M.
- Across the 12 months ending September 2026, Puma’s estimated Share of Search among casual shoes brands worldwide moved from 11.4% to 12.6%, and its estimated monthly branded searches moved from 9M to 9.4M.
How did search popularity change for casual shoes brands worldwide in September 2026?
3 changes
In September 2026, Nike overtook Adidas to become the leader among casual shoes brands worldwide, with 32.8% estimated Share of Search.
In September 2026, Adidas lost estimated Share of Search among casual shoes brands worldwide, from 30.9% to 29.4%.
In September 2026, Puma lost estimated Share of Search among casual shoes brands worldwide, from 13.2% to 12.6%.
Other head-to-heads among casual shoes brands
How each brand is measured
Brandwave collects information about searches that people make online using Adidas’ and Puma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.