Adidas vs Nike:Which is searched more?
In September 2026, Nike had more branded searches than Adidas among casual shoes brands worldwide. Nike was estimated to have 24.3M branded searches compared to Adidas’ 21.8M, and held a 32.8% Share of Search versus Adidas’ 29.4%. These are worldwide searches for English-language branded terms.
Follow Adidas vs Nike and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Adidas or Nike?
Compare the casual shoes brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nike, Adidas. The figures are in the table below the chart.
View monthly share of search table
| Month | Nike | Adidas | New Balance | Puma | ASICS | Clarks |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.8% | 29.7% | 17.3% | 11.4% | 7.8% | 1.9% |
| Nov 2025 | 34.6% | 31.4% | 16% | 10.4% | 5.9% | 1.8% |
| Dec 2025 | 34.6% | 30.8% | 15.3% | 10.7% | 6.9% | 1.7% |
| Jan 2026 | 36.9% | 27.9% | 14% | 11.6% | 7.7% | 1.9% |
| Feb 2026 | 33.6% | 30.2% | 15.3% | 12.2% | 6.9% | 1.7% |
| Mar 2026 | 33.5% | 30.6% | 15.1% | 12.3% | 6.8% | 1.7% |
| Apr 2026 | 30.9% | 28.8% | 17.1% | 13.7% | 7.7% | 1.9% |
| May 2026 | 28.9% | 31.2% | 13% | 18% | 7.2% | 1.8% |
| Jun 2026 | 31.4% | 32.5% | 14.3% | 11.8% | 7.9% | 1.9% |
| Jul 2026 | 31.3% | 33% | 14.1% | 11.9% | 7.8% | 1.9% |
| Aug 2026 | 29.1% | 30.9% | 15.9% | 13.2% | 8.7% | 2.1% |
| Sep 2026 | 32.8% | 29.4% | 14.9% | 12.6% | 8.2% | 2% |
How has the Adidas and Nike comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Adidas took it in May 2026, Nike took it in September 2026.
- Across the 12 months ending September 2026, Adidas’ estimated Share of Search among casual shoes brands worldwide moved from 29.7% to 29.4%, and its estimated monthly branded searches moved from 23.3M to 21.8M.
- Across the 12 months ending September 2026, Nike’s estimated Share of Search among casual shoes brands worldwide moved from 31.8% to 32.8%, and its estimated monthly branded searches moved from 24.9M to 24.3M.
How did search popularity change for casual shoes brands worldwide in September 2026?
2 changes
In September 2026, Nike overtook Adidas to become the leader among casual shoes brands worldwide, with 32.8% estimated Share of Search.
In September 2026, Adidas lost estimated Share of Search among casual shoes brands worldwide, from 30.9% to 29.4%.
Other head-to-heads among casual shoes brands
How each brand is measured
Brandwave collects information about searches that people make online using Adidas’ and Nike’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.