How popular isClarks in search?
In September 2026, there were an estimated 1.5M branded searches for Clarks worldwide which held steady over the last 12 months. Clarks holds 2% estimated Share of Search among casual shoes brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Nike31.9%Adidas28.7%
New Balance14.6%
Puma12.3%
ASICS10.6%
Clarks2%
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Which casual shoes brands compete with Clarks?
Share of Search by month for Nike, Adidas, New Balance, Puma, ASICS, Clarks. The figures are in the table below the chart.
View monthly share of search table
| Month | Nike | Adidas | New Balance | Puma | ASICS | Clarks |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.2% | 29.1% | 17% | 11.2% | 9.7% | 1.9% |
| Nov 2025 | 34% | 30.9% | 15.7% | 10.2% | 7.5% | 1.7% |
| Dec 2025 | 33.9% | 30.2% | 15% | 10.5% | 8.8% | 1.7% |
| Jan 2026 | 36.1% | 27.3% | 13.7% | 11.3% | 9.7% | 1.9% |
| Feb 2026 | 32.9% | 29.6% | 15% | 12% | 8.8% | 1.7% |
| Mar 2026 | 32.8% | 30% | 14.8% | 12% | 8.7% | 1.6% |
| Apr 2026 | 30.2% | 28.2% | 16.7% | 13.4% | 9.8% | 1.8% |
| May 2026 | 28.2% | 30.5% | 12.7% | 17.6% | 9.2% | 1.7% |
| Jun 2026 | 30.8% | 31.8% | 14% | 11.6% | 9.9% | 1.9% |
| Jul 2026 | 30.5% | 32.2% | 13.7% | 11.6% | 10.1% | 1.9% |
| Aug 2026 | 28.4% | 30.1% | 15.5% | 12.9% | 11.1% | 2.1% |
| Sep 2026 | 31.9% | 28.7% | 14.6% | 12.3% | 10.6% | 2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 31.9% | 24.3M | -2.4% | +3.6 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 28.7% | 21.8M | -17.5% | -1.4 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 14.6% | 11.1M | -18.4% | -0.9 points | |
| 4, held 4th | 12.3% | 9.4M | -17.1% | -0.6 points | |
| 5, held 5th | 10.6% | 8.1M | -17.7% | -0.6 points | |
| 6, held 6th | 2% | 1.5M | -18% | -0.1 points |
1.
Nike31.9%
Moved from 2nd to 1st. 24.3M estimated branded searches, -2.4% vs prior month. Share +3.6 points.
2.
28.7%
Moved from 1st to 2nd. 21.8M estimated branded searches, -17.5% vs prior month. Share -1.4 points.
14.6%
Held 3rd. 11.1M estimated branded searches, -18.4% vs prior month. Share -0.9 points.
4.
Puma12.3%
Held 4th. 9.4M estimated branded searches, -17.1% vs prior month. Share -0.6 points.
5.
ASICS10.6%
Held 5th. 8.1M estimated branded searches, -17.7% vs prior month. Share -0.6 points.
6.
Clarks2%
Held 6th. 1.5M estimated branded searches, -18% vs prior month. Share -0.1 points.
Compare search popularity between Clarks and its closest rivals
Every comparison with Clarks
19 comparisons
- Clarks vs Timberland
- Clarks vs UGG
- Adidas vs Clarks
- ASICS vs Clarks
- Clarks vs New Balance
- Clarks vs Nike
- Clarks vs Puma
- Clarks vs Skechers
- Clarks vs Merrell
- Ariat vs Clarks
- Clarks vs Red Wing
- Blundstone vs Clarks
- Clarks vs Tarte
- Clarks vs Columbia
- Clarks vs Sorel
- Clarks vs Hunter
- Bobux vs Clarks
- Clarks vs KEEN
- Clarks vs Dune
How has branded search demand for Clarks changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Clarks worldwide held steady at 1.5M.
- Across the 12 months ending September 2026, Clarks’ estimated Share of Search among casual shoes brands worldwide held steady, from 1.9% to 2%.
How did search popularity change for casual shoes brands worldwide in September 2026?
5 changes
In September 2026, Nike overtook Adidas to become the leader among casual shoes brands worldwide, with 31.9% estimated Share of Search.
In September 2026, Adidas lost estimated Share of Search among casual shoes brands worldwide, from 30.1% to 28.7%.
In September 2026, New Balance lost estimated Share of Search among casual shoes brands worldwide, from 15.5% to 14.6%.
In September 2026, ASICS lost estimated Share of Search among casual shoes brands worldwide, from 11.1% to 10.6%.
In September 2026, Puma lost estimated Share of Search among casual shoes brands worldwide, from 12.9% to 12.3%.
Where does Clarks compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Casual shoes brands | 6th of 6 | 2% | Shown above |
| Kids shoe brands | 3rd of 5 | 3.1% | Show ranking |
| Dress boots brands | 3rd of 7 | 12.8% | Show ranking |
| Waterproof boots brands | 2nd of 7 | 16.1% | Show ranking |
| Ankle boots brands | 1st of 4 | 66.9% | Show ranking |
How is Clarks measured?
Brandwave collects information about searches that people make online using Clarks’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- clarks
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Is Clarks your brand?
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