Brandwave

Clarks vs Dune:Which is searched more?

In September 2026, Clarks had more branded searches than Dune among ankle boots brands worldwide. Clarks was estimated to have 1.5M branded searches compared to Dune’s 2.4K, and held a 67.1% Share of Search versus Dune’s 0.11%. These are worldwide searches for English-language branded terms.

Share of Search among ankle boots brands worldwide in September 2026Which is more popular in search, Clarks or Dune?
Clarks67.1%1.5M searches
vs
Dune0.11%2.4K searches

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Which is more popular in search, Clarks or Dune?

Compare the ankle boots brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Clarks and Dune among ankle boots brands worldwide, by month

Share of Search by month for Clarks, Dune. The figures are in the table below the chart.

View monthly share of search table
MonthClarksAriatHunterDune
Oct 202567%30.1%2.7%0.2%
Nov 202563.5%34.7%1.7%0.15%
Dec 202558.8%39.2%1.9%0.14%
Jan 202667.1%30.1%2.7%0.11%
Feb 202666.6%30%3.3%0.09%
Mar 202666.7%29.9%3.3%0.06%
Apr 202666.7%29.9%3.3%0.03%
May 202667.1%30.1%2.7%0.02%
Jun 202667.1%30.1%2.7%0.01%
Jul 202671.1%26.1%2.9%0.02%
Aug 202671.4%26.2%2.4%0.04%
Sep 202667.1%30.1%2.7%0.11%

How has the Clarks and Dune comparison changed over the last 12 months?

  • Clarks was ahead of Dune in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Clarks’ estimated Share of Search among ankle boots brands worldwide moved from 67% to 67.1%, and its estimated monthly branded searches held steady at 1.5M.
  • Across the 12 months ending September 2026, Dune’s estimated Share of Search among ankle boots brands worldwide moved from 0.2% to 0.11%, and its estimated monthly branded searches moved from 4.4K to 2.4K.

How did search popularity change for ankle boots brands worldwide in September 2026?

  1. In September 2026, Clarks lost estimated Share of Search among ankle boots brands worldwide, from 71.4% to 67.1%.

  2. Estimated monthly branded searches for Dune worldwide fell 45.5% over 12 measured months, from 4.4K to 2.4K in September 2026.

Other head-to-heads among ankle boots brands

How each brand is measured

Brandwave collects information about searches that people make online using Clarks’ and Dune’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Clarks

1 branded search term

  • clarks

Dune

1 branded search term

  • dune ankle boots

How the Brand Demand Index is measured

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