Brandwave

How popular isDune in search?

In September 2026, there were an estimated 9K branded searches for Dune worldwide which is down 53.1% over the last 12 months. Dune holds 0.11% estimated Share of Search among ankle boots brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Clarks67.1%
  2. Ariat30.1%
  3. Hunter2.7%
  4. Dune0.11%
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Which ankle boots brands compete with Dune?

Dune against ankle boots brands worldwide, by month

Share of Search by month for Clarks, Ariat, Hunter, Dune. The figures are in the table below the chart.

View monthly share of search table
MonthClarksAriatHunterDune
Oct 202567%30.1%2.7%0.2%
Nov 202563.5%34.7%1.7%0.15%
Dec 202558.8%39.2%1.9%0.14%
Jan 202667.1%30.1%2.7%0.11%
Feb 202666.6%30%3.3%0.09%
Mar 202666.7%29.9%3.3%0.06%
Apr 202666.7%29.9%3.3%0.03%
May 202667.1%30.1%2.7%0.02%
Jun 202667.1%30.1%2.7%0.01%
Jul 202671.1%26.1%2.9%0.02%
Aug 202671.4%26.2%2.4%0.04%
Sep 202667.1%30.1%2.7%0.11%
  1. 1.Clarks

    67.1%

    Held 1st. 1.5M estimated branded searches, -18% vs prior month. Share -4.3 points.

  2. 2.Ariat

    30.1%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +3.9 points.

  3. 3.Hunter

    2.7%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Dune

    0.11%

    Held 4th. 2.4K estimated branded searches, +140% vs prior month. Share +0.1 points.

Compare search popularity between Dune and its closest rivals

How has branded search demand for Dune changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Dune worldwide fell from 19.2K to 9K.
  • Across the 12 months ending September 2026, Dune’s estimated Share of Search among ankle boots brands worldwide held steady, from 0.2% to 0.11%.

How did search popularity change for ankle boots brands worldwide in September 2026?

  1. In September 2026, Ariat gained estimated Share of Search among ankle boots brands worldwide, from 26.2% to 30.1%.

  2. In September 2026, Clarks lost estimated Share of Search among ankle boots brands worldwide, from 71.4% to 67.1%.

  3. Estimated monthly branded searches for Dune worldwide fell 45.5% over 12 measured months, from 4.4K to 2.4K in September 2026.

Where does Dune compete?

Dune is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Ankle boots brands4th of 40.11%Shown above
Blockchain analytics platforms5th of 57.6%Show ranking

How is Dune measured?

Brandwave collects information about searches that people make online using Dune’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • dune analytics
  • dune ankle boots

Do you work for Dune? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Dune your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.