Brandwave

Dune vs Hunter:Which is searched more?

In September 2026, Hunter had more branded searches than Dune among ankle boots brands worldwide. Hunter was estimated to have 60.5K branded searches compared to Dune’s 9K, and held a 2.7% Share of Search versus Dune’s 0.4%. These are worldwide searches for English-language branded terms.

Share of Search among ankle boots brands worldwide in September 2026Which is more popular in search, Dune or Hunter?
Dune0.4%9K searches
vs
Hunter2.7%60.5K searches

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Which is more popular in search, Dune or Hunter?

Compare the ankle boots brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Dune and Hunter among ankle boots brands worldwide, by month

Share of Search by month for Hunter, Dune. The figures are in the table below the chart.

View monthly share of search table
MonthClarksAriatHunterDune
Oct 202566.6%29.9%2.7%0.85%
Nov 202563.1%34.5%1.7%0.66%
Dec 202558.5%39%1.9%0.61%
Jan 202666.6%29.9%2.7%0.76%
Feb 202666.2%29.9%3.3%0.62%
Mar 202666.4%29.8%3.3%0.59%
Apr 202666.4%29.8%3.3%0.57%
May 202666.9%30%2.7%0.38%
Jun 202667%30%2.7%0.31%
Jul 202670.8%26%2.9%0.33%
Aug 202671.2%26.2%2.4%0.3%
Sep 202666.9%30%2.7%0.4%

How has the Dune and Hunter comparison changed over the last 12 months?

  • Hunter was ahead of Dune in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Dune’s estimated Share of Search among ankle boots brands worldwide moved from 0.85% to 0.4%, and its estimated monthly branded searches moved from 19.2K to 9K.
  • Across the 12 months ending September 2026, Hunter’s estimated Share of Search among ankle boots brands worldwide held steady at 2.7%, and its estimated monthly branded searches held steady at 60.5K.

How did search popularity change for ankle boots brands worldwide in September 2026?

  1. Estimated monthly branded searches for Dune worldwide fell 53.1% over 12 measured months, from 19.2K to 9K in September 2026.

Other head-to-heads among ankle boots brands

How each brand is measured

Brandwave collects information about searches that people make online using Dune’s and Hunter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dune

2 branded search terms

  • dune analytics
  • dune ankle boots

Hunter

1 branded search term

  • hunter io

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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