Clarks vs Red Wing:Which is searched more?
In September 2026, Clarks had more branded searches than Red Wing among dress boots brands worldwide. Clarks was estimated to have 1.5M branded searches compared to Red Wing’s 550K, and held a 12.8% Share of Search versus Red Wing’s 4.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Clarks or Red Wing?
Compare the dress boots brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Clarks, Red Wing. The figures are in the table below the chart.
View monthly share of search table
| Month | UGG | Timberland | Clarks | Ariat | Red Wing | Blundstone | Sorel |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.5% | 19.6% | 8.8% | 3.9% | 8.8% | 3.9% | 1.4% |
| Nov 2025 | 60.6% | 18.3% | 6.7% | 3.7% | 5.5% | 3.7% | 1.6% |
| Dec 2025 | 59.4% | 17.9% | 6.6% | 4.4% | 6.6% | 3.6% | 1.6% |
| Jan 2026 | 47.7% | 21.4% | 9.6% | 4.3% | 11.7% | 3.5% | 1.9% |
| Feb 2026 | 43.3% | 23.7% | 12.9% | 5.8% | 8.7% | 3.9% | 1.7% |
| Mar 2026 | 29.1% | 19.4% | 15.9% | 7.1% | 23.8% | 3.2% | 1.4% |
| Apr 2026 | 25.5% | 25.5% | 20.9% | 9.4% | 13.9% | 3.4% | 1.5% |
| May 2026 | 31.8% | 26% | 21.3% | 9.5% | 6.4% | 3.5% | 1.6% |
| Jun 2026 | 29.4% | 24.1% | 24.1% | 10.8% | 7.2% | 3.2% | 1.2% |
| Jul 2026 | 32.6% | 26.7% | 21.9% | 8% | 6.6% | 2.9% | 1.3% |
| Aug 2026 | 42.2% | 23.1% | 18.9% | 6.9% | 4.6% | 3.1% | 1.1% |
| Sep 2026 | 52.3% | 19.1% | 12.8% | 5.8% | 4.7% | 3.8% | 1.4% |
How has the Clarks and Red Wing comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Red Wing took it in January 2026, Clarks took it in February 2026, Red Wing took it in March 2026, Clarks took it in April 2026.
- Across the 12 months ending September 2026, Clarks’ estimated Share of Search among dress boots brands worldwide moved from 8.8% to 12.8%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 12 months ending September 2026, Red Wing’s estimated Share of Search among dress boots brands worldwide moved from 8.8% to 4.7%, and its estimated monthly branded searches moved from 1.5M to 550K.
How did search popularity change for dress boots brands worldwide in September 2026?
2 changes
In September 2026, Clarks lost estimated Share of Search among dress boots brands worldwide, from 18.9% to 12.8%.
Estimated monthly branded searches for Red Wing worldwide fell 63.3% over 12 measured months, from 1.5M to 550K in September 2026.
Other head-to-heads among dress boots brands
How each brand is measured
Brandwave collects information about searches that people make online using Clarks’ and Red Wing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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