Clarks vs Timberland:Which is searched more?
In September 2026, Timberland had more branded searches than Clarks among dress boots brands worldwide. Timberland was estimated to have 2.2M branded searches compared to Clarks’ 1.5M, and held a 19.1% Share of Search versus Clarks’ 12.8%. These are worldwide searches for English-language branded terms.
Follow Clarks vs Timberland and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Clarks or Timberland?
Compare the dress boots brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Timberland, Clarks. The figures are in the table below the chart.
View monthly share of search table
| Month | UGG | Timberland | Clarks | Ariat | Red Wing | Blundstone | Sorel |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.5% | 19.6% | 8.8% | 3.9% | 8.8% | 3.9% | 1.4% |
| Nov 2025 | 60.6% | 18.3% | 6.7% | 3.7% | 5.5% | 3.7% | 1.6% |
| Dec 2025 | 59.4% | 17.9% | 6.6% | 4.4% | 6.6% | 3.6% | 1.6% |
| Jan 2026 | 47.7% | 21.4% | 9.6% | 4.3% | 11.7% | 3.5% | 1.9% |
| Feb 2026 | 43.3% | 23.7% | 12.9% | 5.8% | 8.7% | 3.9% | 1.7% |
| Mar 2026 | 29.1% | 19.4% | 15.9% | 7.1% | 23.8% | 3.2% | 1.4% |
| Apr 2026 | 25.5% | 25.5% | 20.9% | 9.4% | 13.9% | 3.4% | 1.5% |
| May 2026 | 31.8% | 26% | 21.3% | 9.5% | 6.4% | 3.5% | 1.6% |
| Jun 2026 | 29.4% | 24.1% | 24.1% | 10.8% | 7.2% | 3.2% | 1.2% |
| Jul 2026 | 32.6% | 26.7% | 21.9% | 8% | 6.6% | 2.9% | 1.3% |
| Aug 2026 | 42.2% | 23.1% | 18.9% | 6.9% | 4.6% | 3.1% | 1.1% |
| Sep 2026 | 52.3% | 19.1% | 12.8% | 5.8% | 4.7% | 3.8% | 1.4% |
How has the Clarks and Timberland comparison changed over the last 12 months?
3 findings
- Timberland was ahead of Clarks in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Clarks’ estimated Share of Search among dress boots brands worldwide moved from 8.8% to 12.8%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 12 months ending September 2026, Timberland’s estimated Share of Search among dress boots brands worldwide moved from 19.6% to 19.1%, and its estimated monthly branded searches moved from 3.4M to 2.2M.
How did search popularity change for dress boots brands worldwide in September 2026?
2 changes
In September 2026, Clarks lost estimated Share of Search among dress boots brands worldwide, from 18.9% to 12.8%.
In September 2026, Timberland lost estimated Share of Search among dress boots brands worldwide, from 23.1% to 19.1%.
Other head-to-heads among dress boots brands
How each brand is measured
Brandwave collects information about searches that people make online using Clarks’ and Timberland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Clarks
1 branded search term
- clarks
Timberland
1 branded search term
- timberland
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.