Brandwave

Dress boots brands:Which are searched most?

In September 2026, UGG was the most searched among dress boots brands worldwide, with an estimated 6.1M branded searches and 52.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. UGG52.3%
  2. Timberland19.1%
  3. Clarks12.8%
  4. Ariat5.8%
  5. Red Wing4.7%
  6. Blundstone3.8%
  7. Sorel1.4%

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Share of SearchLeaderboard

Compare the dress boots brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among dress boots brands worldwide, by month

Share of Search by month for UGG, Timberland, Clarks, Ariat, Red Wing, Blundstone. The figures are in the table below the chart.

View monthly share of search table
MonthUGGTimberlandClarksAriatRed WingBlundstoneSorel
Oct 202553.5%19.6%8.8%3.9%8.8%3.9%1.4%
Nov 202560.6%18.3%6.7%3.7%5.5%3.7%1.6%
Dec 202559.4%17.9%6.6%4.4%6.6%3.6%1.6%
Jan 202647.7%21.4%9.6%4.3%11.7%3.5%1.9%
Feb 202643.3%23.7%12.9%5.8%8.7%3.9%1.7%
Mar 202629.1%19.4%15.9%7.1%23.8%3.2%1.4%
Apr 202625.5%25.5%20.9%9.4%13.9%3.4%1.5%
May 202631.8%26%21.3%9.5%6.4%3.5%1.6%
Jun 202629.4%24.1%24.1%10.8%7.2%3.2%1.2%
Jul 202632.6%26.7%21.9%8%6.6%2.9%1.3%
Aug 202642.2%23.1%18.9%6.9%4.6%3.1%1.1%
Sep 202652.3%19.1%12.8%5.8%4.7%3.8%1.4%

This month’s ranking, September 2026

  1. 1.UGG

    52.3%

    Held 1st. 6.1M estimated branded searches, +49.6% vs prior month. Share +10.1 points.

  2. 2.Timberland

    19.1%

    Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share -4 points.

  3. 3.Clarks

    12.8%

    Held 3rd. 1.5M estimated branded searches, -18% vs prior month. Share -6.1 points.

  4. 4.Ariat

    5.8%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share -1.2 points.

  5. 5.Red Wing

    4.7%

    Held 5th. 550K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  6. 6.Blundstone

    3.8%

    Held 6th. 450K estimated branded searches, +49.5% vs prior month. Share +0.7 points.

  7. 7.Sorel

    1.4%

    Held 7th. 165K estimated branded searches, +50% vs prior month. Share +0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among dress boots brands worldwide?

In September 2026, UGG was the most searched among dress boots brands worldwide, with an estimated 6.1M branded searches and 52.3% estimated Share of Search within this set. Timberland is in 2nd place, 33.2 percentage points behind at 19.1% Share of Search.

Global dress boots brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
UGG53.5% → 52.3%60.6%Nov 202525.5%Apr 20261st
Timberland19.6% → 19.1%26.7%Jul 202617.9%Dec 20252nd
Clarks8.8% → 12.8%24.1%Jun 20266.6%Dec 20253rd
Ariat3.9% → 5.8%10.8%Jun 20263.7%Nov 20255th → 4th
Red Wing8.8% → 4.7%23.8%Mar 20264.6%Aug 20264th → 5th
Blundstone3.9% → 3.8%3.9%Oct 20252.9%Jul 20266th
Sorel1.4%1.9%Jan 20261.1%Aug 20267th

Each finding as a sentence

  • Across the 12 months ending September 2026, UGG’s estimated Share of Search among dress boots brands worldwide decreased from 53.5% to 52.3%.
  • Across the 12 months ending September 2026, Clarks’ estimated Share of Search among dress boots brands worldwide increased from 8.8% to 12.8%.
  • Across the 12 months ending September 2026, Ariat’s estimated Share of Search among dress boots brands worldwide increased from 3.9% to 5.8%.
  • Across the 12 months ending September 2026, Red Wing’s estimated Share of Search among dress boots brands worldwide decreased from 8.8% to 4.7%.
  • Across the 12 months ending September 2026, UGG’s estimated Share of Search among dress boots brands worldwide peaked at 60.6% in November 2025 and was lowest at 25.5% in April 2026.
  • Across the 12 months ending September 2026, Timberland’s estimated Share of Search among dress boots brands worldwide peaked at 26.7% in July 2026 and was lowest at 17.9% in December 2025.
  • Across the 12 months ending September 2026, Clarks’ estimated Share of Search among dress boots brands worldwide peaked at 24.1% in June 2026 and was lowest at 6.6% in December 2025.
  • Across the 12 months ending September 2026, Ariat’s estimated Share of Search among dress boots brands worldwide peaked at 10.8% in June 2026 and was lowest at 3.7% in November 2025.
  • Across the 12 months ending September 2026, Red Wing’s estimated Share of Search among dress boots brands worldwide peaked at 23.8% in March 2026 and was lowest at 4.6% in August 2026.
  • Across the 12 months ending September 2026, Blundstone’s estimated Share of Search among dress boots brands worldwide peaked at 3.9% in October 2025 and was lowest at 2.9% in July 2026.
  • Across the 12 months ending September 2026, Ariat rose from 5th to 4th among dress boots brands worldwide.
  • Across the 12 months ending September 2026, Red Wing fell from 4th to 5th among dress boots brands worldwide.
  • Across the 12 months ending September 2026, Timberland, Blundstone and Sorel held steady: their estimated Share of Search among dress boots brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for dress boots brands worldwide in September 2026?

  1. In September 2026, UGG gained estimated Share of Search among dress boots brands worldwide, from 42.2% to 52.3%.

  2. In September 2026, Blundstone gained estimated Share of Search among dress boots brands worldwide, from 3.1% to 3.8%.

  3. In September 2026, Clarks lost estimated Share of Search among dress boots brands worldwide, from 18.9% to 12.8%.

  4. In September 2026, Timberland lost estimated Share of Search among dress boots brands worldwide, from 23.1% to 19.1%.

  5. In September 2026, Ariat lost estimated Share of Search among dress boots brands worldwide, from 6.9% to 5.8%.

  6. Estimated monthly branded searches for Red Wing worldwide fell 63.3% over 12 measured months, from 1.5M to 550K in September 2026.

  7. Estimated monthly branded searches for Sorel worldwide fell 32.9% over 12 measured months, from 246K to 165K in September 2026.

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