How popular isSorel in search?
In September 2026, there were an estimated 165K branded searches for Sorel worldwide which is down 32.9% over the last 12 months. Sorel holds 1.4% estimated Share of Search among dress boots brands worldwide and is ranked 7th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
UGG52.3%
Timberland19.1%
Clarks12.8%
Ariat5.8%
Red Wing4.7%
Blundstone3.8%Sorel1.4%
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Which dress boots brands compete with Sorel?
Share of Search by month for UGG, Timberland, Clarks, Ariat, Red Wing, Blundstone, Sorel. The figures are in the table below the chart.
View monthly share of search table
| Month | UGG | Timberland | Clarks | Ariat | Red Wing | Blundstone | Sorel |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.5% | 19.6% | 8.8% | 3.9% | 8.8% | 3.9% | 1.4% |
| Nov 2025 | 60.6% | 18.3% | 6.7% | 3.7% | 5.5% | 3.7% | 1.6% |
| Dec 2025 | 59.4% | 17.9% | 6.6% | 4.4% | 6.6% | 3.6% | 1.6% |
| Jan 2026 | 47.7% | 21.4% | 9.6% | 4.3% | 11.7% | 3.5% | 1.9% |
| Feb 2026 | 43.3% | 23.7% | 12.9% | 5.8% | 8.7% | 3.9% | 1.7% |
| Mar 2026 | 29.1% | 19.4% | 15.9% | 7.1% | 23.8% | 3.2% | 1.4% |
| Apr 2026 | 25.5% | 25.5% | 20.9% | 9.4% | 13.9% | 3.4% | 1.5% |
| May 2026 | 31.8% | 26% | 21.3% | 9.5% | 6.4% | 3.5% | 1.6% |
| Jun 2026 | 29.4% | 24.1% | 24.1% | 10.8% | 7.2% | 3.2% | 1.2% |
| Jul 2026 | 32.6% | 26.7% | 21.9% | 8% | 6.6% | 2.9% | 1.3% |
| Aug 2026 | 42.2% | 23.1% | 18.9% | 6.9% | 4.6% | 3.1% | 1.1% |
| Sep 2026 | 52.3% | 19.1% | 12.8% | 5.8% | 4.7% | 3.8% | 1.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.3% | 6.1M | +49.6% | +10.1 points | |
| 2, held 2nd | 19.1% | 2.2M | 0% | -4 points | |
| 3, held 3rd | 12.8% | 1.5M | -18% | -6.1 points | |
| 4, held 4th | 5.8% | 673K | 0% | -1.2 points | |
| 5, held 5th | 4.7% | 550K | +22.2% | +0.1 points | |
| 6, held 6th | 3.8% | 450K | +49.5% | +0.7 points | |
| 7, held 7th | 1.4% | 165K | +50% | +0.3 points |
1.
52.3%
Held 1st. 6.1M estimated branded searches, +49.6% vs prior month. Share +10.1 points.
19.1%
Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share -4 points.
3.
Clarks12.8%
Held 3rd. 1.5M estimated branded searches, -18% vs prior month. Share -6.1 points.
4.
Ariat5.8%
Held 4th. 673K estimated branded searches, 0% vs prior month. Share -1.2 points.
5.
Red Wing4.7%
Held 5th. 550K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
3.8%
Held 6th. 450K estimated branded searches, +49.5% vs prior month. Share +0.7 points.
7.
1.4%
Held 7th. 165K estimated branded searches, +50% vs prior month. Share +0.3 points.
Compare search popularity between Sorel and its closest rivals
Every comparison with Sorel
7 comparisons
How has branded search demand for Sorel changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sorel worldwide fell from 246K to 165K.
- Across the 12 months ending September 2026, Sorel’s estimated Share of Search among dress boots brands worldwide held steady at 1.4%.
How did search popularity change for dress boots brands worldwide in September 2026?
6 changes
In September 2026, UGG gained estimated Share of Search among dress boots brands worldwide, from 42.2% to 52.3%.
In September 2026, Blundstone gained estimated Share of Search among dress boots brands worldwide, from 3.1% to 3.8%.
In September 2026, Clarks lost estimated Share of Search among dress boots brands worldwide, from 18.9% to 12.8%.
In September 2026, Timberland lost estimated Share of Search among dress boots brands worldwide, from 23.1% to 19.1%.
In September 2026, Ariat lost estimated Share of Search among dress boots brands worldwide, from 6.9% to 5.8%.
Estimated monthly branded searches for Red Wing worldwide fell 63.3% over 12 measured months, from 1.5M to 550K in September 2026.
Where does Sorel compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Dress boots brands | 7th of 7 | 1.4% | Shown above |
| Boots | 6th of 6 | 1.5% | Show ranking |
How is Sorel measured?
Brandwave collects information about searches that people make online using Sorel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- sorel
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