Brandwave

Boots:Which brands are most popular in search?

In August 2026, UGG was the most searched among boots worldwide, with an estimated 4.1M branded searches and 47.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. UGG47.1%
  2. Timberland25.8%
  3. Dr. Martens17.3%
  4. Red Wing5.2%
  5. Blundstone3.5%
  6. Sorel1.3%

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Share of SearchLeaderboard

Compare the boots people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among boots worldwide, by month

Share of Search by month for UGG, Timberland, Dr. Martens, Red Wing, Blundstone. The figures are in the table below the chart.

View monthly share of search table
MonthUGGTimberlandDr. MartensRed WingBlundstoneSorel
Oct 202553.3%19.5%13.1%8.7%3.9%1.4%
Nov 202559.5%17.9%12%5.4%3.6%1.6%
Dec 202558.8%17.7%11.9%6.5%3.6%1.6%
Jan 202647.5%21.3%14.2%11.6%3.5%1.9%
Feb 202644.5%24.4%16.3%9%4%1.8%
Mar 202631.3%20.9%17.2%25.6%3.4%1.5%
Apr 202629.3%29.3%19.6%16%3.9%1.8%
May 202636.7%30%20%7.4%4%1.8%
Jun 202636.2%29.7%19.8%8.9%4%1.5%
Jul 202637.1%30.3%20.2%7.5%3.3%1.5%
Aug 202647.1%25.8%17.3%5.2%3.5%1.3%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.UGG

    47.1%

    Held 1st. 4.1M estimated branded searches, +82.6% vs prior month. Share +9.9 points.

  2. 2.Timberland

    25.8%

    Held 2nd. 2.2M estimated branded searches, +22.4% vs prior month. Share -4.6 points.

  3. 3.Dr. Martens

    17.3%

    Held 3rd. 1.5M estimated branded searches, +23% vs prior month. Share -3 points.

  4. 4.Red Wing

    5.2%

    Held 4th. 450K estimated branded searches, 0% vs prior month. Share -2.3 points.

  5. 5.Blundstone

    3.5%

    Held 5th. 301K estimated branded searches, +49.8% vs prior month. Share +0.1 points.

  6. 6.Sorel

    1.3%

    Held 6th. 110K estimated branded searches, +21.5% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among boots worldwide?

In August 2026, UGG was the most searched among boots worldwide, with an estimated 4.1M branded searches and 47.1% estimated Share of Search within this set. Timberland is in 2nd place, 21.3 percentage points behind at 25.8% Share of Search.

Global boots, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
UGG53.3% → 47.1%59.5%Nov 202529.3%Apr 20261st
Timberland19.5% → 25.8%30.3%Jul 202617.7%Dec 20252nd
Dr. Martens13.1% → 17.3%20.2%Jul 202611.9%Dec 20253rd
Red Wing8.7% → 5.2%25.6%Mar 20265.2%Aug 20264th
Blundstone3.9% → 3.5%4%May 20263.3%Jul 20265th
Sorel1.4% → 1.3%1.9%Jan 20261.3%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, UGG’s estimated Share of Search among boots worldwide decreased from 53.3% to 47.1%.
  • Across the 11 months ending August 2026, Timberland’s estimated Share of Search among boots worldwide increased from 19.5% to 25.8%.
  • Across the 11 months ending August 2026, Dr. Martens’ estimated Share of Search among boots worldwide increased from 13.1% to 17.3%.
  • Across the 11 months ending August 2026, Red Wing’s estimated Share of Search among boots worldwide decreased from 8.7% to 5.2%.
  • Across the 11 months ending August 2026, UGG’s estimated Share of Search among boots worldwide peaked at 59.5% in November 2025 and was lowest at 29.3% in April 2026.
  • Across the 11 months ending August 2026, Timberland’s estimated Share of Search among boots worldwide peaked at 30.3% in July 2026 and was lowest at 17.7% in December 2025.
  • Across the 11 months ending August 2026, Dr. Martens’ estimated Share of Search among boots worldwide peaked at 20.2% in July 2026 and was lowest at 11.9% in December 2025.
  • Across the 11 months ending August 2026, Red Wing’s estimated Share of Search among boots worldwide peaked at 25.6% in March 2026 and was lowest at 5.2% in August 2026.
  • Across the 11 months ending August 2026, Blundstone and Sorel held steady: their estimated Share of Search among boots worldwide each moved less than 0.5 percentage points.

How did search popularity change for boots worldwide in August 2026?

  1. In August 2026, UGG gained estimated Share of Search among boots worldwide, from 37.1% to 47.1%.

  2. In August 2026, Timberland lost estimated Share of Search among boots worldwide, from 30.3% to 25.8%.

  3. In August 2026, Dr. Martens lost estimated Share of Search among boots worldwide, from 20.2% to 17.3%.

  4. In August 2026, Red Wing lost estimated Share of Search among boots worldwide, from 7.5% to 5.2%.

  5. Estimated monthly branded searches for Sorel worldwide fell 55.3% over 11 measured months, from 246K to 110K in August 2026.

  6. Estimated monthly branded searches for Blundstone worldwide fell 55.3% over 11 measured months, from 673K to 301K in August 2026.

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