How popular isTimberland in search?
In August 2026, there were an estimated 2.2M branded searches for Timberland worldwide which is down 33.1% over the last 11 months. Timberland holds 22% estimated Share of Search among boots worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
UGG40.1%
Dr. Martens29.4%Timberland22%
Red Wing4.4%
Blundstone3%Sorel1.1%
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Which boots compete with Timberland?
Share of Search by month for UGG, Dr. Martens, Timberland, Red Wing, Blundstone. The figures are in the table below the chart.
View monthly share of search table
| Month | UGG | Dr. Martens | Timberland | Red Wing | Blundstone | Sorel |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.1% | 23.1% | 17.3% | 7.7% | 3.5% | 1.3% |
| Nov 2025 | 53.1% | 21.4% | 16% | 4.8% | 3.2% | 1.4% |
| Dec 2025 | 52.6% | 21.2% | 15.8% | 5.8% | 3.2% | 1.4% |
| Jan 2026 | 41.6% | 24.9% | 18.6% | 10.2% | 3.1% | 1.7% |
| Feb 2026 | 38.3% | 28.1% | 21% | 7.7% | 3.4% | 1.5% |
| Mar 2026 | 26.7% | 29.3% | 17.9% | 21.9% | 2.9% | 1.3% |
| Apr 2026 | 24.5% | 32.7% | 24.5% | 13.4% | 3.3% | 1.5% |
| May 2026 | 30.6% | 33.4% | 25% | 6.2% | 3.4% | 1.5% |
| Jun 2026 | 30.2% | 33% | 24.8% | 7.4% | 3.3% | 1.2% |
| Jul 2026 | 30.9% | 33.6% | 25.2% | 6.2% | 2.8% | 1.2% |
| Aug 2026 | 40.1% | 29.4% | 22% | 4.4% | 3% | 1.1% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 40.1% | 4.1M | +82.6% | +9.2 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 29.4% | 3M | +23% | -4.2 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 22% | 2.2M | +22.4% | -3.3 points | |
| 4, held 4th | 4.4% | 450K | 0% | -1.8 points | |
| 5, held 5th | 3% | 301K | +49.8% | +0.2 points | |
| 6, held 6th | 1.1% | 110K | +21.5% | -0.2 points |
1.
40.1%
Moved from 2nd to 1st. 4.1M estimated branded searches, +82.6% vs prior month. Share +9.2 points.
29.4%
Moved from 1st to 2nd. 3M estimated branded searches, +23% vs prior month. Share -4.2 points.
22%
Held 3rd. 2.2M estimated branded searches, +22.4% vs prior month. Share -3.3 points.
4.
Red Wing4.4%
Held 4th. 450K estimated branded searches, 0% vs prior month. Share -1.8 points.
3%
Held 5th. 301K estimated branded searches, +49.8% vs prior month. Share +0.2 points.
6.
1.1%
Held 6th. 110K estimated branded searches, +21.5% vs prior month. Share -0.2 points.
Compare search popularity between Timberland and its closest rivals
Every comparison with Timberland
5 comparisons
How has branded search demand for Timberland changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Timberland worldwide fell from 3.4M to 2.2M.
- Across the 11 months ending August 2026, Timberland’s estimated Share of Search among boots worldwide increased from 17.3% to 22%.
- Across the 11 months ending August 2026, Timberland’s estimated Share of Search among boots worldwide peaked at 25.2% in July 2026 and was lowest at 15.8% in December 2025.
How did search popularity change for boots worldwide in August 2026?
6 changes
In August 2026, UGG overtook Dr. Martens to take the highest estimated Share of Search among boots worldwide, at 40.1%.
In August 2026, Dr. Martens lost estimated Share of Search among boots worldwide, from 33.6% to 29.4%.
In August 2026, Timberland lost estimated Share of Search among boots worldwide, from 25.2% to 22%.
In August 2026, Red Wing lost estimated Share of Search among boots worldwide, from 6.2% to 4.4%.
Estimated monthly branded searches for Sorel worldwide fell 55.3% over 11 measured months, from 246K to 110K in August 2026.
Estimated monthly branded searches for Blundstone worldwide fell 55.3% over 11 measured months, from 673K to 301K in August 2026.
How is Timberland measured?
Brandwave collects information about searches that people make online using Timberland’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- timberland
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Is Timberland your brand?
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