Brandwave

How popular isDr. Martens in search?

In August 2026, there were an estimated 3M branded searches for Dr. Martens worldwide which is down 33% over the last 11 months. Dr. Martens holds 29.4% estimated Share of Search among boots worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. UGG40.1%
  2. Dr. Martens29.4%
  3. Timberland22%
  4. Red Wing4.4%
  5. Blundstone3%
  6. Sorel1.1%
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Which boots compete with Dr. Martens?

Dr. Martens against boots worldwide, by month

Share of Search by month for UGG, Dr. Martens, Timberland, Red Wing, Blundstone. The figures are in the table below the chart.

View monthly share of search table
MonthUGGDr. MartensTimberlandRed WingBlundstoneSorel
Oct 202547.1%23.1%17.3%7.7%3.5%1.3%
Nov 202553.1%21.4%16%4.8%3.2%1.4%
Dec 202552.6%21.2%15.8%5.8%3.2%1.4%
Jan 202641.6%24.9%18.6%10.2%3.1%1.7%
Feb 202638.3%28.1%21%7.7%3.4%1.5%
Mar 202626.7%29.3%17.9%21.9%2.9%1.3%
Apr 202624.5%32.7%24.5%13.4%3.3%1.5%
May 202630.6%33.4%25%6.2%3.4%1.5%
Jun 202630.2%33%24.8%7.4%3.3%1.2%
Jul 202630.9%33.6%25.2%6.2%2.8%1.2%
Aug 202640.1%29.4%22%4.4%3%1.1%
Sep 2026——————

  1. 1.UGG

    40.1%

    Moved from 2nd to 1st. 4.1M estimated branded searches, +82.6% vs prior month. Share +9.2 points.

  2. 2.Dr. Martens

    29.4%

    Moved from 1st to 2nd. 3M estimated branded searches, +23% vs prior month. Share -4.2 points.

  3. 3.Timberland

    22%

    Held 3rd. 2.2M estimated branded searches, +22.4% vs prior month. Share -3.3 points.

  4. 4.Red Wing

    4.4%

    Held 4th. 450K estimated branded searches, 0% vs prior month. Share -1.8 points.

  5. 5.Blundstone

    3%

    Held 5th. 301K estimated branded searches, +49.8% vs prior month. Share +0.2 points.

  6. 6.Sorel

    1.1%

    Held 6th. 110K estimated branded searches, +21.5% vs prior month. Share -0.2 points.

Compare search popularity between Dr. Martens and its closest rivals

Every comparison with Dr. Martens

How has branded search demand for Dr. Martens changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Dr. Martens worldwide fell from 4.5M to 3M.
  • Across the 11 months ending August 2026, Dr. Martens’ estimated Share of Search among boots worldwide increased from 23.1% to 29.4%.
  • Across the 11 months ending August 2026, Dr. Martens’ estimated Share of Search among boots worldwide peaked at 33.6% in July 2026 and was lowest at 21.2% in December 2025.

How did search popularity change for boots worldwide in August 2026?

  1. In August 2026, UGG overtook Dr. Martens to take the highest estimated Share of Search among boots worldwide, at 40.1%.

  2. In August 2026, Dr. Martens lost estimated Share of Search among boots worldwide, from 33.6% to 29.4%.

  3. In August 2026, Timberland lost estimated Share of Search among boots worldwide, from 25.2% to 22%.

  4. In August 2026, Red Wing lost estimated Share of Search among boots worldwide, from 6.2% to 4.4%.

  5. Estimated monthly branded searches for Sorel worldwide fell 55.3% over 11 measured months, from 246K to 110K in August 2026.

  6. Estimated monthly branded searches for Blundstone worldwide fell 55.3% over 11 measured months, from 673K to 301K in August 2026.

Where does Dr. Martens compete?

Dr. Martens is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Boots2nd of 629.4%Shown above
Safety boots1st of 676.2%Show ranking

How is Dr. Martens measured?

Brandwave collects information about searches that people make online using Dr. Martens’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • dr martens
  • drmartens

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How the Brand Demand Index is measured

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