Brandwave

Safety boots:Which brands are most popular in search?

In August 2026, Dr. Martens was the most searched among safety boots worldwide, with an estimated 1.5M branded searches and 63.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Dr. Martens63.2%
  2. Red Wing19%
  3. Blundstone12.7%
  4. Steel Blue2.5%
  5. Timberland PRO2.5%
  6. Caterpillar0.1%

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Share of SearchLeaderboard

Compare the safety boots people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among safety boots worldwide, by month

Share of Search by month for Dr. Martens, Red Wing, Blundstone, Steel Blue, Timberland PRO. The figures are in the table below the chart.

View monthly share of search table
MonthDr. MartensRed WingBlundstoneSteel BlueTimberland PROCaterpillar
Oct 202549.4%33.1%14.8%1.3%1.3%0.06%
Nov 202556%25.1%16.7%1%1.2%0.05%
Dec 202552.7%28.8%15.8%1.2%1.4%0.05%
Jan 202647.1%38.5%11.6%1.3%1.6%0.05%
Feb 202653.3%29.2%13.1%2.1%2.1%0.09%
Mar 202635.9%53.6%7.2%1.8%1.4%0.07%
Apr 202647.3%38.8%9.5%2.3%1.9%0.09%
May 202660.1%22.2%12.1%3%2.4%0.12%
Jun 202656.7%25.5%11.4%3.4%2.8%0.14%
Jul 202661.5%22.7%10.1%3.1%2.5%0.12%
Aug 202663.2%19%12.7%2.5%2.5%0.1%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Dr. Martens

    63.2%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +1.7 points.

  2. 2.Red Wing

    19%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share -3.7 points.

  3. 3.Blundstone

    12.7%

    Held 3rd. 301K estimated branded searches, +49.8% vs prior month. Share +2.5 points.

  4. 4.Steel Blue

    2.5%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. 5.Timberland PRO

    2.5%

    Held 5th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  6. 6.Caterpillar

    0.1%

    Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among safety boots worldwide?

In August 2026, Dr. Martens was the most searched among safety boots worldwide, with an estimated 1.5M branded searches and 63.2% estimated Share of Search within this set. Red Wing is in 2nd place, 44.2 percentage points behind at 19% Share of Search.

Global safety boots, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Dr. Martens49.4% → 63.2%63.2%Aug 202635.9%Mar 20261st
Red Wing33.1% → 19%53.6%Mar 202619%Aug 20262nd
Blundstone14.8% → 12.7%16.7%Nov 20257.2%Mar 20263rd
Steel Blue1.3% → 2.5%3.4%Jun 20261%Nov 20254th
Timberland PRO1.3% → 2.5%2.8%Jun 20261.2%Nov 20255th
Caterpillar0.06% → 0.1%0.14%Jun 20260.05%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Dr. Martens’ estimated Share of Search among safety boots worldwide increased from 49.4% to 63.2%.
  • Across the 11 months ending August 2026, Red Wing’s estimated Share of Search among safety boots worldwide decreased from 33.1% to 19%.
  • Across the 11 months ending August 2026, Blundstone’s estimated Share of Search among safety boots worldwide decreased from 14.8% to 12.7%.
  • Across the 11 months ending August 2026, Steel Blue’s estimated Share of Search among safety boots worldwide increased from 1.3% to 2.5%.
  • Across the 11 months ending August 2026, Timberland PRO’s estimated Share of Search among safety boots worldwide increased from 1.3% to 2.5%.
  • Across the 11 months ending August 2026, Dr. Martens’ estimated Share of Search among safety boots worldwide peaked at 63.2% in August 2026 and was lowest at 35.9% in March 2026.
  • Across the 11 months ending August 2026, Red Wing’s estimated Share of Search among safety boots worldwide peaked at 53.6% in March 2026 and was lowest at 19% in August 2026.
  • Across the 11 months ending August 2026, Blundstone’s estimated Share of Search among safety boots worldwide peaked at 16.7% in November 2025 and was lowest at 7.2% in March 2026.
  • Across the 11 months ending August 2026, Steel Blue’s estimated Share of Search among safety boots worldwide peaked at 3.4% in June 2026 and was lowest at 1% in November 2025.
  • Across the 11 months ending August 2026, Timberland PRO’s estimated Share of Search among safety boots worldwide peaked at 2.8% in June 2026 and was lowest at 1.2% in November 2025.
  • Across the 11 months ending August 2026, Caterpillar held steady: its estimated Share of Search among safety boots worldwide moved less than 0.5 percentage points.

How did search popularity change for safety boots worldwide in August 2026?

  1. In August 2026, Blundstone gained estimated Share of Search among safety boots worldwide, from 10.1% to 12.7%.

  2. In August 2026, Dr. Martens gained estimated Share of Search among safety boots worldwide, from 61.5% to 63.2%.

  3. In August 2026, Red Wing lost estimated Share of Search among safety boots worldwide, from 22.7% to 19%.

  4. In August 2026, Steel Blue lost estimated Share of Search among safety boots worldwide, from 3.1% to 2.5%.

  5. Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

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