Brandwave

How popular isRed Wing in search?

In August 2026, there were an estimated 450K branded searches for Red Wing worldwide which is down 70% over the last 11 months. Red Wing holds 19% estimated Share of Search among safety boots worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Dr. Martens63.2%
  2. Red Wing19%
  3. Blundstone12.7%
  4. Steel Blue2.5%
  5. Timberland PRO2.5%
  6. Caterpillar0.1%
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Which safety boots compete with Red Wing?

Red Wing against safety boots worldwide, by month

Share of Search by month for Dr. Martens, Red Wing, Blundstone, Steel Blue, Timberland PRO. The figures are in the table below the chart.

View monthly share of search table
MonthDr. MartensRed WingBlundstoneSteel BlueTimberland PROCaterpillar
Oct 202549.4%33.1%14.8%1.3%1.3%0.06%
Nov 202556%25.1%16.7%1%1.2%0.05%
Dec 202552.7%28.8%15.8%1.2%1.4%0.05%
Jan 202647.1%38.5%11.6%1.3%1.6%0.05%
Feb 202653.3%29.2%13.1%2.1%2.1%0.09%
Mar 202635.9%53.6%7.2%1.8%1.4%0.07%
Apr 202647.3%38.8%9.5%2.3%1.9%0.09%
May 202660.1%22.2%12.1%3%2.4%0.12%
Jun 202656.7%25.5%11.4%3.4%2.8%0.14%
Jul 202661.5%22.7%10.1%3.1%2.5%0.12%
Aug 202663.2%19%12.7%2.5%2.5%0.1%
Sep 2026——————

  1. 1.Dr. Martens

    63.2%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +1.7 points.

  2. 2.Red Wing

    19%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share -3.7 points.

  3. 3.Blundstone

    12.7%

    Held 3rd. 301K estimated branded searches, +49.8% vs prior month. Share +2.5 points.

  4. 4.Steel Blue

    2.5%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. 5.Timberland PRO

    2.5%

    Held 5th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  6. 6.Caterpillar

    0.1%

    Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Red Wing and its closest rivals

How has branded search demand for Red Wing changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Red Wing worldwide fell from 1.5M to 450K.
  • Across the 11 months ending August 2026, Red Wing’s estimated Share of Search among safety boots worldwide decreased from 33.1% to 19%.
  • Across the 11 months ending August 2026, Red Wing’s estimated Share of Search among safety boots worldwide peaked at 53.6% in March 2026 and was lowest at 19% in August 2026.

How did search popularity change for safety boots worldwide in August 2026?

  1. In August 2026, Blundstone gained estimated Share of Search among safety boots worldwide, from 10.1% to 12.7%.

  2. In August 2026, Dr. Martens gained estimated Share of Search among safety boots worldwide, from 61.5% to 63.2%.

  3. In August 2026, Red Wing lost estimated Share of Search among safety boots worldwide, from 22.7% to 19%.

  4. In August 2026, Steel Blue lost estimated Share of Search among safety boots worldwide, from 3.1% to 2.5%.

  5. Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

Where does Red Wing compete?

Red Wing is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Boots4th of 65.2%Show ranking
Safety boots2nd of 619%Shown above
Work boot brands2nd of 525.1%Show ranking

How is Red Wing measured?

Brandwave collects information about searches that people make online using Red Wing’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • red wing

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How the Brand Demand Index is measured

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