Red Wing vs Sorel:Which is more popular by branded search?
In August 2026, Red Wing had more branded searches than Sorel among boots worldwide. Red Wing was estimated to have 450K branded searches compared to Sorel’s 110K, and held a 5.2% Share of Search versus Sorel’s 1.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Red Wing or Sorel?
Compare the boots people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Red Wing, Sorel. The figures are in the table below the chart.
View monthly share of search table
| Month | UGG | Timberland | Dr. Martens | Red Wing | Blundstone | Sorel |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.3% | 19.5% | 13.1% | 8.7% | 3.9% | 1.4% |
| Nov 2025 | 59.5% | 17.9% | 12% | 5.4% | 3.6% | 1.6% |
| Dec 2025 | 58.8% | 17.7% | 11.9% | 6.5% | 3.6% | 1.6% |
| Jan 2026 | 47.5% | 21.3% | 14.2% | 11.6% | 3.5% | 1.9% |
| Feb 2026 | 44.5% | 24.4% | 16.3% | 9% | 4% | 1.8% |
| Mar 2026 | 31.3% | 20.9% | 17.2% | 25.6% | 3.4% | 1.5% |
| Apr 2026 | 29.3% | 29.3% | 19.6% | 16% | 3.9% | 1.8% |
| May 2026 | 36.7% | 30% | 20% | 7.4% | 4% | 1.8% |
| Jun 2026 | 36.2% | 29.7% | 19.8% | 8.9% | 4% | 1.5% |
| Jul 2026 | 37.1% | 30.3% | 20.2% | 7.5% | 3.3% | 1.5% |
| Aug 2026 | 47.1% | 25.8% | 17.3% | 5.2% | 3.5% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Red Wing and Sorel comparison changed over the last 12 months?
3 findings
- Red Wing was ahead of Sorel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Red Wing’s estimated Share of Search among boots worldwide moved from 8.7% to 5.2%, and its estimated monthly branded searches moved from 1.5M to 450K.
- Across the 11 months ending August 2026, Sorel’s estimated Share of Search among boots worldwide moved from 1.4% to 1.3%, and its estimated monthly branded searches moved from 246K to 110K.
How each brand is measured
Brandwave collects information about searches that people make online using Red Wing’s and Sorel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.